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Writing: Five Common Headline Mistakes and How to Avoid Them

March 14, 2008 in how-to

magnetic_headlines Writing: Five Common Headline Mistakes and How to Avoid ThemWriting a great headline means crafting an enticing invitation to a prospective reader. It’s not the whole story, nor is it an attempt to convince anyone to do anything other than to keep reading, explains Brian Clark.

That being said, it seems you can’t move two pages on the web without tripping across a poorly-crafted headline. While many contain one or more necessary elements, other factors are often left out of the headline, diminishing the overall power and draw of this critical aspect of your copy.

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