Why And How To Keep Users On A Website!

April 20, 2010 in how-to inspiration

A friend of us was looking up for some information on the Internet. She wanted to shop online. After looking up at the results shown through the search engine, she realized she had many websites to refer for information about the latest trends and accessories. As she clicked on every website, she found that most of the websites were too boring and uninspiring to browse through. She only preferred websites where browsing was fun and interesting whilst looking out for trendy clothing lines.

This kind of scenario happens with every user in search of information on the Internet. After all, every user has several websites to browse through and choose. The need of the user is sadly not always the first thing that is taken into consideration whilst designing any website. Website owners and web designers then need to think and know whether the website performs as is expected for their business!

The most important thing for any website is interactivity. Why interactivity is what many would question! Well, the reason is that a website needs to capture attention and keep users on the page within the first few seconds. Yes, the first few seconds a user spends on the page is of utmost important. And whether people agree or not, the old saying where first impressions make the last impressions holds true! A website that can capture attention of the user to keep him/her on the page can be termed as truly successful!

Things to know for web design:

Your website should be user-friendly
The website should attract attention
Study the target group for the design process
The information should be presented appropriately
It needs to highlight important points clearly
Use of interactivity to keep users on page

Websites that engage with interactivity

Wrangler

We all know about the popularity of the brand Wrangler. This website displays the products in a very unique way. As seen in the image, a user has to unzip the jacket to browse the website further. The visuals then unfold in a very interesting manner. The collection can be viewed only after the user performs some action on the website!

Mnatwork

The design company, magneticNorth has used interactivity in a creative way. Their simple concept of drawing and discovering gives an exclusive touch to the website. At first instance, the website only has one statement in the beginning, which is ‘Draw and Discover’. As a user actually draws across the screen, various elements about the website are discovered. The display of their portfolio in this creative manner speaks volumes about the company!

Bebopjeans

Bebop, a lifestyle apparel company has displayed the required information in a creative way. The use of Flash with graphics and the entire presentation keeps users on the page. There is an interesting mix of elements. These creative web pages keep users interested for more!

Extre

This clothing store has made use of interactivity to displays details. This sure is attractive as compared to websites that place rows of photographs next to each other. Every bit of information is displayed through the circular forms of the plant. It engages users on the page whilst displaying information.

Apple Ipad

Also big images catch the users eys as Apple is used to do. This helps in presenting the information about the service in an engaging manner. Users need to perform some activity on the page to view more information. The design along with the content thus needs to be catchy!

All these examples of websites are uncommon although the topics can be termed as common. To put it across simply, there are so many websites related to clothing and accessories. Yet, it is not always the brand name that can cause users to browse through a website. An attractive website will do all that and much more for any web designer or web master.

So, do you have what it takes to make your website successful? Looking forward to your replies!

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About the author

poonam Why And How To Keep Users On A Website! Poonam Agarwal works as Program Manager at Harbinger Group and is looks after for Raptivity Web Expert, software to bring web pages alive through Interactivity. This software helps to add interactivity to websites without programming! She holds a Bachelor’s degree in Computer Engineering and is an active blogger.

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Why And How To Keep Users On A Website!

Things to know for web design: