Understand Search Results Pages
Most search engine results pages (SERPs) present information from a variety of sources, usually a human-based search engine, a crawler-based search engine, and a pay-for-placement (PFP) search engine. We’re even beginning to see shopping search engine results appear in “natural” search results. What does this mean for you? Shari Thurow gives an overview how to understand and to save time on search engine results pages.
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