Trends in April 2009 - Consumers Become Sellsumers

A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it.

trends_sellsumers Trends in April 2009 - Consumers Become Sellsumers

What does SELLSUMERS mean?

Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global recession that leaves consumers strapped for cash, the SELLSUMERS phenomenon is yet another manifestation of the mega-trend that is ‘consumer participation’.

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Whatever you want to say!

Apr 25, 2009
No: 4 / ID: 4217

i have to agree that with the recent events over the past few years, more and more people are starting to act up and start becoming entrepreneurs. With the growing number of people becoming millionaires via the internet, its no surprise that others are following.

I guess that could have been the birth of the sellsumer group.

It seems that sellsumers are growing rapidly, there is even mention of it on this site that is about a new generation, generation g.

Apr 07, 2009
No: 3 / ID: 4160

thanks. great to hear that actually.

Apr 07, 2009
No: 2 / ID: 4159

Interesting read!

But be carefull with acting upon these recommendations:
“Oh, and true entrepreneurs will of course want to start a new SELLSUMER platform today.”
“Long term, executing SELLSUMER strategies alongside your consumer strategies, will only strengthen your relationships.”

If you want to take up on this advice, keep in mind that the vast majority of sellsumers will disappear with the end of the recession. I’ve seen that happen for instance after the 2001 crisis in Argentina. During the crisis just about any Argentine you’d meet would have goods and services for sale or rent. Flea markets and swap meets florished. Just 2-3 years later it had all disappeared. Any (online) marketplace catering for the present sellsumer market may be short-lived.

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