The Most Stunning Viral Ad Campaigns Ever
Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. In short: The adverts or their story are so good that people choose to watch them. Learn from the best how to succeed in your next viral ad campaign.
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Viral Inspiration
IKEA (Live!)
The leading actor Nils sits in an empty room and waits for the new Ikea catalog in September. You can contact Nils by email, phone or twitter. It is live!!
DEMO ABOVE
DOVE EVOLUTION
The clip was released under the slogan “No wonder our perception of real beauty is distorted”.
JOHN WEST SALMON
An unusual viral, it created more than 300 million views and has won ten awards.
NIKE
The soccer star Ronaldinho hits the crossbar no less than four times, without the ball touching the floor.
THE DARK NIGHT
Campaign results: Fans who believe in a real Gotham City, right down to electing city officials.
QUICKSILVER DYNAMITE SURFING
Surfing in a country without waves using dynamite.
SUBSERVIENT CHICKEN
Burger King viral campaign wich should be known to everybody!
STOLEN NASCAR
a website about tax promotes a theft of a Nascar and managed to get over $1 million views totally free within just a few days.
MARK ECKO TAGS AIRFORCE ONE: STILL FREE
Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.
Website:www.stillfree.com
AGENT PROVOCATEUR
Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie.
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More, More, More
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Knowtebook
Aug 28, 2008
No: 12 / ID: 2335
@Santhos: If you click on it, or just if you open our page or their site? The link to the site is: http://www.warte-bis-september.de/
Santhos Webdesign
Aug 28, 2008
No: 11 / ID: 2331
Cool examples!Unfortunately the first one makes my firefox crash…
Reynder
Aug 27, 2008
No: 10 / ID: 2313
Nice examples. They all work very well, because I know them all
Alfred Schneider
Aug 26, 2008
No: 9 / ID: 2301
One of my other favorites is the recent Nintendo Wii Fit Hoola girl as seen on YouTube: http://www.youtube.com/watch?v=v31qxrXsxv0
Fubiz
Aug 26, 2008
No: 8 / ID: 2295
Excellent !
Knowtebook
Aug 26, 2008
No: 7 / ID: 2293
I agree with you. There is also a lack in the definition of viral advertisment. In my point of view REAL viral advertisement springs up of a whole viral planed campaign like IKEA and other seem to succeed viral more likely by coincedence. What do you think?
Lbug
Aug 26, 2008
No: 6 / ID: 2283
Lovely site by the way.
Lbug
Aug 26, 2008
No: 5 / ID: 2282
Some really good examples there. I think the John West and Subservient Chicken ones are much more like viral ads than the Nike and Kylie ones which conform more to standard advertising norms.
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