The Most Stunning Viral Ad Campaigns Ever

Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. In short: The adverts or their story are so good that people choose to watch them. Learn from the best how to succeed in your next viral ad campaign.

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Viral Inspiration

IKEA (Live!)

The leading actor Nils sits in an empty room and waits for the new Ikea catalog in September. You can contact Nils by email, phone or twitter. It is live!!



The clip was released under the slogan “No wonder our perception of real beauty is distorted”.


An unusual viral, it created more than 300 million views and has won ten awards.


The soccer star Ronaldinho hits the crossbar no less than four times, without the ball touching the floor.


Campaign results: Fans who believe in a real Gotham City, right down to electing city officials.

viral-marketing-batmen2 The Most Stunning Viral Ad Campaigns Ever


Surfing in a country without waves using dynamite.


Burger King viral campaign wich should be known to everybody!

subservientchicken The Most Stunning Viral Ad Campaigns Ever


a website about tax promotes a theft of a Nascar and managed to get over $1 million views totally free within just a few days.


Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.


Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie.

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eRage website
Jul 28, 2010
No: 13 / ID: 6591

Very nice examples! My compliments for finding these. Too bad the Nike viral is offline now. I liked that one the most. Nike has some great art and video directors. Truly refreshing to look at their stuff.

Aug 28, 2008
No: 12 / ID: 2335

@Santhos: If you click on it, or just if you open our page or their site? The link to the site is:

Santhos Webdesign
Aug 28, 2008
No: 11 / ID: 2331

Cool examples!Unfortunately the first one makes my firefox crash…

Aug 27, 2008
No: 10 / ID: 2313

Nice examples. They all work very well, because I know them all ;-)

Alfred Schneider
Aug 26, 2008
No: 9 / ID: 2301

One of my other favorites is the recent Nintendo Wii Fit Hoola girl as seen on YouTube:

Aug 26, 2008
No: 8 / ID: 2295

Excellent !

Aug 26, 2008
No: 7 / ID: 2293

I agree with you. There is also a lack in the definition of viral advertisment. In my point of view REAL viral advertisement springs up of a whole viral planed campaign like IKEA and other seem to succeed viral more likely by coincedence. What do you think?

Aug 26, 2008
No: 6 / ID: 2283

Lovely site by the way.

Aug 26, 2008
No: 5 / ID: 2282

Some really good examples there. I think the John West and Subservient Chicken ones are much more like viral ads than the Nike and Kylie ones which conform more to standard advertising norms.

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