writing (RSS)

Writing: Five Common Headline Mistakes and How to Avoid Them

Writing a great headline means crafting an enticing invitation to a prospective reader. It’s not the whole story, nor is it an attempt to convince anyone to do anything other than to keep reading, explains Brian Clark.
That being said, it (…)

Guide for Writing for the Web

Writing for the Web is very different from writing for print:

79% of users scan the page instead of reading word-for-word
Reading from computer screens is 25% slower than from paper
Web content should have 50% of the word count of its paper (…)

Web Writing Techniques for Many Interest Levels

Nathan Wallace points out that clear, usable content is easily created by deliberating writing for many different levels of reader interest. Every person has a certain level of interest in every piece of information. A writer should help each reader (…)