KnowTeBook - Webworkers Daily Milk » viral http://www.knowtebook.com A community blog about design, ideas, trends, wordpress & more. Sat, 06 Mar 2010 19:01:19 +0000 http://wordpress.org/?v=9 en We will watch you - German Viral Advertisement Contest http://www.knowtebook.com/we-will-watch-you-german-viral-contest-1511.htm http://www.knowtebook.com/we-will-watch-you-german-viral-contest-1511.htm#comments Thu, 30 Oct 2008 11:17:33 +0000 Knowtebook http://www.knowtebook.com/?p=1511 Most of our german readers will know the Obi advertisment on TV. Within the scope of the 24th International Short Film Festival Berlin, between the 4th and 9th of November 2008, interfilm and Zucker.Kommunikation will jointly hold “forward –international viral video award” the first competition for virals. Knowtebook presents his favorite to you. Enjoy - and vote - from 6th Okt. to 6th Nov. 2008!

]]> http://www.knowtebook.com/we-will-watch-you-german-viral-contest-1511.htm/feed Live Banner Advertising Made By Nike http://www.knowtebook.com/live-banner-advertising-made-by-nike-1479.htm http://www.knowtebook.com/live-banner-advertising-made-by-nike-1479.htm#comments Fri, 17 Oct 2008 09:42:04 +0000 Knowtebook http://www.knowtebook.com/?p=1479 AKQA relaunched Nikefootball.com in May. The launch campaign featured an unprecedented ‘live’ online advertising campaign (see another awesome live advertising campaign by IKEA) targeted at the heart of the football season’s climactic events.

nike-live-advertising Live Banner Advertising Made By Nike

nike-live-advertising1 Live Banner Advertising Made By Nike

AKQA identified the season’s decisive battles - the Premier League’s last weekend and Champions League Semi-Finals and Final - and bought media around Sky Sports’ minute-by-minute online coverage of those games. AKQA selected still images from live uploads sent by our photographers. Photographs were cropped and retouched. Copy lines with a distinct Nike POV were crafted. And ‘Next Level’ banner ads were live within minutes of the action happening on the field.

Every live banner highlighted Nike athletes excelling at the very highest levels of football competition. From Paul Scholes’ screaming winner against Barcelona in the Champions League Semi-final to the penalty shoot-out in the Final itself, Nike stood shoulder-to-shoulder with real football fans, celebrating sporting greatness as it happened.

More advertising news

If you have enjoyed this post, you may want to subscribe to Knowtebook for free and get new advertising posts at first.

]]> http://www.knowtebook.com/live-banner-advertising-made-by-nike-1479.htm/feed The Most Stunning Viral Ad Campaigns Ever http://www.knowtebook.com/the-most-stunning-viral-ad-campaigns-ever-1331.htm http://www.knowtebook.com/the-most-stunning-viral-ad-campaigns-ever-1331.htm#comments Tue, 26 Aug 2008 09:45:52 +0000 Knowtebook http://www.knowtebook.com/?p=1331 Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. In short: The adverts or their story are so good that people choose to watch them. Learn from the best how to succeed in your next viral ad campaign.

(Please note that the stream is only working from 8 am to 11 pm at european time!)

Viral Inspiration

IKEA (Live!)

The leading actor Nils sits in an empty room and waits for the new Ikea catalog in September. You can contact Nils by email, phone or twitter. It is live!!

DEMO ABOVE

DOVE EVOLUTION

The clip was released under the slogan “No wonder our perception of real beauty is distorted”.

JOHN WEST SALMON

An unusual viral, it created more than 300 million views and has won ten awards.

NIKE

The soccer star Ronaldinho hits the crossbar no less than four times, without the ball touching the floor.

THE DARK NIGHT

Campaign results: Fans who believe in a real Gotham City, right down to electing city officials.

viral-marketing-batmen2 The Most Stunning Viral Ad Campaigns Ever


QUICKSILVER DYNAMITE SURFING

Surfing in a country without waves using dynamite.

SUBSERVIENT CHICKEN

Burger King viral campaign wich should be known to everybody!

subservientchicken The Most Stunning Viral Ad Campaigns Ever

STOLEN NASCAR

a website about tax promotes a theft of a Nascar and managed to get over $1 million views totally free within just a few days.

MARK ECKO TAGS AIRFORCE ONE: STILL FREE

Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.

Website:www.stillfree.com

AGENT PROVOCATEUR

Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie.

More interesting articles

More, More, More

If you cannot get enough try Share 2006 and if you find that another campaign needs to be added, please do not hesitate to contact us. Stay on top keeping the news and subscribe to Knowtebook!

]]> http://www.knowtebook.com/the-most-stunning-viral-ad-campaigns-ever-1331.htm/feed