viral (RSS)

We will watch you - German Viral Advertisement Contest

Most of our german readers will know the Obi advertisment on TV. Within the scope of the 24th International Short Film Festival Berlin, between the 4th and 9th of November 2008, interfilm and Zucker.Kommunikation will jointly hold “forward –international viral (…)

Live Banner Advertising Made By Nike

AKQA relaunched Nikefootball.com in May. The launch campaign featured an unprecedented ‘live’ online advertising campaign (see another awesome live advertising campaign by IKEA) targeted at the heart of the football season’s climactic events.

The Most Stunning Viral Ad Campaigns Ever

Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to (…)