More than 28,000 entries from 85 countries were competing in Cannes Lions 55th International Advertising Festival this year, making 2008 the biggest Festival to date. Learn from the best, gather ideas and trends for yourself and your next project. Especially, (…)

How to create a music video without spending money at all? Because of an English law the footage of the surveillance has to be handed over if a private person was screened and he wants to get the footage. So (…)

The new october edition of the Esquire magazine has published as the first of the world an eletronic paper cover. Huh, electronic paper? It is like there are banner on the cover. So this might be a boost for books (…)

While in many parts of the world the new business quarter may be all about inflation and expensive oil and collapsing housing markets, the online world remains a hotbed of innovation and opportunity. So this month, let’s look at some (…)

Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to (…)

Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and (…)