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Trends in March 2010: The next big Thing, Blogs, Branding and more

Knowtebook — Sat, 06 Mar 2010 19:01:19 +0000

Instead of our usual text-based trend briefings, Trendwatching brings you a light-hearted yet insight-heavy video edition this month, featuring consumers from all over the world speaking their minds on a variety of trend topics. After all, one consumer video sometimes says more than a 20-page Trend Briefing Enjoy!

The Next Big Thing

Even in a hyper-connected world, it’s still possible to see The Next Big Thing coming before the ‘masses’ do. Here’s proof.

Watch all 6 Videos at Trendwatching!

Hot Trends and Insights On Web 3.0

Knowtebook — Wed, 13 Jan 2010 21:00:10 +0000

Mediapost reported the next generation of the web, or “Web 3.0″. This means more recommendations, free services, intelligent (semantic) searches, and tailored information. In an effort to heighten awareness about Web 3.0, Gege Gatt, the founder and director of ICON, recently identified some broad trends that are in tune with Web 3.0.

“To put the list in context,” says Gatt, “we’ve identified some broad trends that dominate the new crop… and which are in tune with the next generation of the web… which is no longer random data, but tailored, highly intuitive and delivered in real time.”

Read his trend predictions at mediapost.

Stream Video Live From Your Mobile To The Web

Knowtebook — Tue, 13 Jan 2009 17:18:03 +0000

Use your mobile phone and broadcast from everywhere right into the internet. It supports voices and you can tag and locate it. You can also share it to a big audience. Imagine how useful it could be. Use it as a babyphone, broadcast events or presentations live to anybody in realtime. On the other hand Big Brother is watching you. Everywhere, anytime, endless control, or useful? Decide and discuss!

How it works

Notify people when you go live
Shoot with almost no delay
Chat with your viewers while broadcasting

Animated Gif Art in Politics as Trend in 2009?

Knowtebook — Thu, 18 Dec 2008 14:28:37 +0000

3 days ago the New York Times has published an article about an iraqui shoe-hurling protest. Now, Mr. al-Zaidi has become Iraq’s version of Joe the Plumber - thousands of people joining the protest by making animated gifs for it. Get inspired to see whats going to be on in 2009.

Original

Gif Art Example

Sources:

15 Answers About Spoting, Setting and Using TRENDS

Knowtebook — Tue, 28 Oct 2008 09:40:43 +0000

A few weeks ago, trendwatching.com asked to send in a trend-related question. So, as they promised, there are the aggregated Top 15 Trend Questions (and Answers) that will hopefully address some of the most pressing trend issues you’re facing. From how to find the best trend resources to how to apply trends to how to make the most of the current downturn.

Trend questions and answers

Download

Download the whole report as a PDF (2,4 MB).

Your questions about trends?

If you have enjoyed this post and have more questions about trends, either tell us about them and we will try to answer them here or you may want to subscribe to Knowtebook for free and get news about trends at first.

Creative Online Ad Design: Ideas & Trends in 2008

Knowtebook — Thu, 02 Oct 2008 20:21:29 +0000

Whether designing ads for clients or for your own business, you can improve the effectiveness of those ads with just a few time-proven design strategies. One method of making sure your ad gets read is to arrange elements in that order, top to bottom. Another method is to be creative in designing your ads to be more effective. These are some great examples and give input for your next ad designs.

Sony Playstation

Before clicking on ad

After clicking on ad

Ad Preview

Ballisto

Before clicking on ad

After clicking on ad

Batman - The Dark Night

Before clicking on ad

After clicking on ad

Ad Preview

BMW one

Ad Preview

Nokia

InGame Advertising

The Mummy

Before clicking on ad

After clicking on ad

Ad Preview

Kinder Maxi King

Ad Preview

Tui Fly

Ad Preview 1

Ad Preview 2

BMW Korea

After clicking on ad

Ad Preview

After clicking on ad

German Wings

After clicking on ad

Ad Preview

Most Awarded Advertisements in 2008

Knowtebook — Tue, 30 Sep 2008 08:32:52 +0000

More than 28,000 entries from 85 countries were competing in Cannes Lions 55th International Advertising Festival this year, making 2008 the biggest Festival to date. Learn from the best, gather ideas and trends for yourself and your next project. Especially, take a look at the strategy they have used to underline the message and to archieve their goal.

Photo by imjustincognito

Awarded Advertisements in 2008

Spot: Awareness test

Try to count the passes the white team makes, but wait… something is wrong there!

Spot: Nike Football - Take it to the next level

Nike isn’t ony a brand, it is a lovemark! An awesome nike branding by showing the best scenes of soccer/football (Full version). It is not about the effort, it is about the feeling they transmit.

Spot: Neo Sports Gas

Neo Sports used a great way to create a frame like a story for the upcoming game. Everybody will remember it the next time. Tension until the end.

Spot: CHILD POVERTY INDIFFERENCE AWARENESS House of Zezinho - Test

The contrast of 2 situations which can’t be bigger. Contrasts are used to point out the differences and to clear the view to the problem.

Film:Chevrolet Luv Dmax

A home made video was used to support the claim “making your own road” and to show the power of the engines. It also creates trust, because it can Chevrolet can save your life.

Film: Musicians Don’t Live Long

Cyloop.com with a great reasion to enjoy music. Working with stereotypes and cliches is a good way to sympathize withe the viewer.

Film: Musik Im Blut - Konzerthaus Dortmund

A Symphony In Red by philharmonia Dortmund (Germany) with animated blood. High creative and emotional.

Film: NetCom - Dog & Girlfriend

An entertaining advertisement idea. Enjoy!

Film: Centraal Beheer Ambulance

Film: Brandt washing mashine - Shared apartment

Sex sells! Use it carefully, since we are overnewst but underinformed in our society.

Film: Nobody’s children foundation - Execution

Do you know where your childrens surf? To horrify your audience will get you the attention you need. Always!

More creative input

Get more ideas and all awarded advertisments at Cannes Lions. If you have enjoyed this post, you may want to subscribe to Knowtebook and get new input at first.

How To Use Public Video Surveilance To Create a Video

Knowtebook — Thu, 18 Sep 2008 11:00:23 +0000

How to create a music video without spending money at all? Because of an English law the footage of the surveillance has to be handed over if a private person was screened and he wants to get the footage. So did the English band and got enough video content to make a music clip out of it.

Shortview: First Electronic Paper Cover By Esquire

Knowtebook — Tue, 09 Sep 2008 07:10:57 +0000

The new october edition of the Esquire magazine has published as the first of the world an eletronic paper cover. Huh, electronic paper? It is like there are banner on the cover. So this might be a boost for books and all kinds of print products. What do you think?

Online Trends in September 2008

Knowtebook — Tue, 02 Sep 2008 08:26:30 +0000

While in many parts of the world the new business quarter may be all about inflation and expensive oil and collapsing housing markets, the online world remains a hotbed of innovation and opportunity. So this month, let’s look at some new ways the offline world is making the most of the online steamroller.

OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive and fast moving consumer goods.

Get ready for the next business season!