The internet powerhouse used a recent press conference to introduce the world to Google Wallet, a new offering that aims to bridge the gap between online and offline commerce. Despite not even having an official launch date, the upcoming product is already generating a lot of talk and controversy in the process. In this article, we will examine the potential impact Google Wallet could have on the mobile marketing sector.

How it works

A Revolution in Mobile Shopping

Google Wallet is being designed as a mobile app that lets consumers securely make purchases right from their handsets. It will basically transform the consumer’s mobile device into a universal credit card as it allows purchases to be made with a Citi MasterCard credit card or Google Prepaid Card, both of which can be stored in the handset. According to the internet giant, the app will support other popular payment options in the near future. With Google Wallet, consumers will be able to make purchases in a matter of entering a simple PIN number and a few taps on their mobile display, creating a degree of convenience that did not exist for many users before.

Google Wallet Product Launch

Opportunities for Mobile Marketers

Brands are excited about Google Wallet, and its all because of the shining potential Google’s upcoming payment service has to offer. Marketers can take advantage in two ways, starting with the search company’s Groupon competitor Google Offers. A user can take any of the deals a business pushes through Offers and have them automatically synced to Wallet so they are easily accessible. Marketers can also “tap” into the apps potential by joining Google’s SingleTap partner program, which already includes well known brands such as Bloomingdales, Subway, and Toys R Us. The benefit here is being able to create innovative incentive programs that help brands reward users for their loyalty, which is great for strengthening relationships.

What is your mobile strategy?

We have learned that Google’s cutting edge mobile payment service is driven by a technology known as NFC. Short for Near Field Communication, NFC is a new form of wireless technology that allows devices within a certain range of one another to swap data. The future of Google Wallet will likely depend on the adoption of this technology among mobile makers. Although Sprint, who is allowing Google Wallet to be used on its Nexus S 4G, is currently using NFC chips in some of its phones, the search company itself projects that only 50% of smartphones will have this technology by 2014, meaning half of the user population will not have access to the functionality.

For the above reason and the fact that PayPal has filed a lawsuit against Google over basing its design on stolen mobile payment secrets, it may be wise for mobile marketers to see how this one develops before jumping on the Wallet bandwagon.

About the author

Nan King, a tech geek and environmentalist at heart, is an advocate of business email marketing strategies that encompass the use of an email marketing company which is permission based.

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Definition: Twittertising

I’ll try to sum it up and hope to have your help in this to make it ready for the guiness book ;- ):

Twittertising (twitter + advertising) is a Twitter based advertising model using the short and quick messaging service for businesses to promote products or services…. your text here!

Lobalized already wrote about a german start-up company Be-A-Magpie (BAM) which is the first advertising agency to surface which is solely using the power of Twitter to generate awareness for brands and companies.

What we like about BAM is that it blends the advertising message into the normal message stream of the twitterer and therefore triggers a conversation among the followers, which in turn generates impressions among the followers followers and so on. The chain reaction can have a massive effect on the actual amount of people you reach. This is definitely something to create not only awareness but also a high click through rate (if your message contains a link), which, according to BAM, is currently at 9% on average and therefore much better than any other ad system on the internet.

Since Twitter will introduce his own busines model this year finally, they may involve creating premium or corporate accounts so that the big Twitterbubble could find his end. Lets start here to have a word in this.

As others tried to collect some sites to promote your posts, we found it a bit confusing to check so many different collections and created our own list. By the way, it is a little secret of our success, which got under the top 100.000 alexa ranking during the last days.

How to start

The method we are using is to tease our content at communities or user link sections of other great known and visited websites. We will need all times the same information and it will go much faster, if we prepare a list of the post details with:

• post title (max. 10 words),
• post description (max. 20 words),
• post url,
• tags for the post and
• a teaser image on your desktop.

Be advised not to use spammy words, since most of the sites will kick your news out and your chance is lost. If a registration is required or some other anti-spam question is to answer, your post will arrive for sure, so don’t bother the long way.

Sites to promote your post

These are all great sites, but we have listed them in the order we think they succeeded the best for us. It might not fit for you, but we would love to hear your own experiences. Just leave a comment!

Knowtebook

Of course, send us your news and get known to 40.000 people right a way!

Submit to Knowbook

CSS Globe

Great for all kind of premium posts. Registration required.

Submit to CSS Globe

Abduzeedo

Registration required.

Submit to Abduzeedo

design float

Registration required.

Submit to design float

NETTuts

Submit to NETTuts

designbump

Registration required.

Submit to designbump

Noupe

Submit to Noupe

PSDTuts

Submit to PSDTuts

Fuel Your Creativity

Submit to Fuel Your Creativity

GoMediaZine

Submit to GoMediaZine

Kailoon

Submit to Kailoon

CrazyLeaf Design Blog

Submit to CrazyLeaf

CSS Drive

A huge CSS audience. Choose “New webdesign news” in form.

Submit to CSS Drive

DesignM.ag

Submit to DesignMag

graphicdesign Links

Submit to graphicdesign Links

dzone

Registration required.

Submit to dzone

KreativUse

Submit to KreativUse

CssLeak

Submit to CssLeak

You the Designer

Submit to You the Designer

design:related

Registration required.

Submit to design:related

Freelance Folder

Submit to Freelance Folder

SyleGala

Submit to SyleGala

CSSelite

Submit to CSSelite

CSSTEA

Submit to CSSTEA

Script & Style

Submit to Script & Style

ShareBrain

Submit to ShareBrain

myInkBlog.com

Submit to myInkBlog.com

PSD Learning

Submit to PSD Learning

Smashing Apps

Submit to Smashing Apps

CSS creme

Submit to CSS creme

Help Developer

Submit to Help Developer

What to do after submitting?

It won’t stop. Check after some hours the first results and optimize your post. Add a advice for subscribing to your rss feed or give some similar links beneath the post. If you like or need, use a heatmap tool and check out the hot zones to place an advertisment there. But the most important thing is to KEEP THE USERS ON YOUR SITE. Sometimes it justs helps already to say a thank you to the comment writers.

What is your favorite?

Tell us, which of the sites work best for you and why (comment)! Any suggestions? Let us know!

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

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It’s a question every blogger asks themselves. Skellie wants to answer it by outlining 7 content methods that seem to work wonders on social media while also generating a lot of grassroots in-bound links.

Crazy Egg

“Visualize your visitors.” Crazy egg lets you supplement your analytics data with stunning visuals. Site overlays and heatmaps show you exactly where your customers click… and where they don’t.

Google Trends

Google Trends is a new tool from the Google Labs. You enter a term or series of terms that you want to check the trends for and simply click the “Search Trends” button. Google will show you a graph that represents search volume for that term as well as plotting news stories on the graph that may help explain sudden spikes or dips in traffic.

Wordtracker

When researching keywords, Wordtracker is very useful for finding terms similar to the ones you input. It also shows you how many searches were made for that term in the last 90 days. Wordtracker obtains its data from the Dogpile and Metacrawler searches as well as providing the option to show data from Overture.

Google Analytics

Gain valuable insights into where your visitors come from, what they do on your site, and how you can more effectively turn them into customers. Incredibly, this powerful tool is absolutely FREE.

Marketleap Link Popularity Checker

Using the Link Popularity Checker you can compare your link popularity to the link popularity of other websites within your industry, as well as specifying competitor URLs to check against your own.

Google Datacenter Watch Tool

This tool allows you to send a search query to multiple Google datacenters. With this information you can see where a website ranks across the different datacenters before they propagate to primary result datacenters.

Keyword Discovery

Boasting an unparalleled number of unique search terms – plus great features like Phonetic Matching, Seasonal Search Trends and Keyword Density Analysis – Keyword Discovery is the next generation of keyword research tools. Free demo.

TouchGraph GoogleBrowser

The GoogleBrowser queries Google for “related:” results of a specified URL. It then takes that data and plots the information in a graph that resembles a roadmap. It is a great way to get a visual idea of what websites Google considers “related” to other websites.

Digital Point Keyword Tracker

This tool is used to track keywords for various websites. It requires a Google API key to query Google results. You can also view a graph that tracks the results of your keyword checks.

Xenu’s Link Sleuth

Xenu’s Link Sleuth is best used to spider a website and identifies broken links and redirects. It can also be used to create a basic sitemap of your website.

Sitemap Generator by Audit My PC

A highly recommended webmaster tool. Quickly and easily generates Google, HTML and XML sitemaps. Free, with no limitations.

SOFTplus GSiteCrawler

The GSiteCrawler is an excellent tool that crawls a website as well as checking Google to create a list of pages within the website. Once the crawl is complete you can change the priority and frequency of each page crawled and use this data to generate a Google Sitemap.

Quantcast

Quantcast is the world’s first open internet ratings service. Advertisers can find reports on the audiences of millions of web sites. Publishers can ensure their sites are represented accurately by tagging them for direct measurement. The service is free to everyone.

Google Website Optimizer

Wondering whether some changes might improve your website’s performance? Don’t guess; find out for sure. Another incredible FREE tool from Google, Website Optimizer lets you run your own A/B and Multivariate tests on your website.

Compete

Compete.com provides free web statistics on every site on the Internet. Using “click sharing”, compete.com shows you how safe, popular and valuable a site is. It also lets you see how your traffic compares to your competitors, which search terms are driving traffic to their sites, and much more.

Microsoft adLabs

An amazing array of free tools including Demographics Prediction, Content Categorization, AdText Writer, Keyword Forecasting and much more. All tools are demos or prototypes, with no guarantee of accurate data. But it’s a great place to go for ideas.

Ten Mistakes in Mobile Web Marketing, a free eBook by dotMobi and mobiThinking.com, shows you ten of the most common examples of dotcom thinking, so you won’t repeat them.

But beyond the numbers, the vast potential of the mobile web is also due to the way people think about and use their mobile devices:

1. They’re always on.
2. They’re always at hand.
3. They’re always personal, rarely shared.

No other marketing medium can say any of these things much less all three.

Whats it about?

After languishing in online video for nine months, Kevin Nalts was advised by doctors that his viral‐video career would be dead within weeks. But he persevered, and now reveals some easy‐to‐apply techniques that can help you become popular on YouTube. In 30 fun‐filled pages – packed with real experience, examples and video links – the video creator and marketer shares proven methods to develop a global audience via YouTube.

The techniques are built on experience, and will help you avoid some of the many pitfalls, and help keep you from violating ʺunwritten rulesʺ of the YouTube community. They also will save you from wasting time with ineffective approaches.
The book offers basic – but sometimes counterintuitive – advice on how to become a more welcome participant of YouTube, build friends, develop a loyal following, promote yourself (or other causes), and have a blast along the way.

Should You Read This Book?

If youʹre asking yourself the following questions, this book may be for you:
• How do I gain YouTube popularity without cheating or appearing desperate? What works and what might create a backlash?
• What can I do to get my videos more views without spending an inordinate amount of time promoting them to people?
• How can I help make my videos ʺviralʺ (get them passed along)?
• How can I use my YouTube fame to promote myself, friends, advertising sponsors or worthy causes?

photo credit: Yandle