KnowTeBook - Webworkers Daily Milk » ideas

Awesome SIXT Wi-Fi Guerilla Advertising Idea

Knowtebook — Fri, 31 Oct 2008 10:14:59 +0000

JvM has launched a new advertisement campaign for SIXT on the airport of Hamburg (Germany) using the Wi-Fi Network to promote their offers. They used 5 Wi-Fi Access Points to advertise to people searching for internet access with ther laptop or mobile phone by renaming the network name. After getting free access people got to the SIXT landingpage.

More advertisement ideas?

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New Online-Shop Idea With Amazon Window

Knowtebook — Wed, 29 Oct 2008 13:22:48 +0000

Need some new ideas for your next ecommerce project? Amazon has taken out the text of his website for a new creative project and created an immersive experience to help you lose yourself in exploration. Trailers for bestselling movies. Insight into the hottest TV shows and video games. Track samples from Tuesday’s new music releases. Audio reviews of books you should read. Amazon Windowshop lets you get a taste of many titles. They’re here - in one place - and all you have to do is move a few keys to zoom in on whatever flips your switch.

Live Banner Advertising Made By Nike

Knowtebook — Fri, 17 Oct 2008 09:42:04 +0000

AKQA relaunched Nikefootball.com in May. The launch campaign featured an unprecedented ‘live’ online advertising campaign (see another awesome live advertising campaign by IKEA) targeted at the heart of the football season’s climactic events.

AKQA identified the season’s decisive battles - the Premier League’s last weekend and Champions League Semi-Finals and Final - and bought media around Sky Sports’ minute-by-minute online coverage of those games. AKQA selected still images from live uploads sent by our photographers. Photographs were cropped and retouched. Copy lines with a distinct Nike POV were crafted. And ‘Next Level’ banner ads were live within minutes of the action happening on the field.

Every live banner highlighted Nike athletes excelling at the very highest levels of football competition. From Paul Scholes’ screaming winner against Barcelona in the Champions League Semi-final to the penalty shoot-out in the Final itself, Nike stood shoulder-to-shoulder with real football fans, celebrating sporting greatness as it happened.

More advertising news

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The WordPress Domain Parking Theme

Knowtebook — Mon, 13 Oct 2008 09:00:53 +0000

If you have just registered a new domain or are building a new website, usually the domain has no real information value. The WordPress Domain Parking Theme tells the user nicely about your intention and to enter their email adress or to subscribe to your RSS feed to get updated when the site is ready. This will get you an audience before you even have published 1 post.

This type of landing page has dropped the annoying construction cones and replaced with relevant and useful features. Namely among this is a sign up form to be notified of an actual launch, beta release, or other significant milestone. And of course this is a great way to build a nice mailing list of people to market a new product to. After all, if they actually complete the form they are likely to be very interested. Link.

LaunchPad Features

Theme Options Page
Integration with FeedBurner
Professional design and typesetting
GPL Licensed—it’s free and you’re free to mess with it.

More free wordpress themes

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Ideas for Wordpress Time Control Plugin wpSLEEP

Knowtebook — Fri, 10 Oct 2008 13:06:17 +0000

Wordpress is a powerful bloging tool shifting over to compete with strong content-management-systems. One feature is to create drafts of posts and to schedule the publishing process of your content. Imagine there is a plugin which adds the same possibility to everything you like and will save your time. Imagine what you can do with it, do you?

photo credit: Luís Vieira, edited by Knowtebook

How does the plugin work?

wpSLEEP enables you to schedule everything on your site by just writing the following tags around your content in combination with the date or time:


[wpsleep startdate enddate] ... [/wpsleep]

Follow the examples to learn more about the usage and the possibilities.

Ad Management

I recently got a request for an ad on Knowtebook. The advertiser wanted to book a whole year and pay in advance. Awesome I thought, but wait… how would I would I keep on track as other advertiser will come and it will be more complex? There was a time for an ad management tool, but most of them didnt fit for me. I started to make a simple Excel sheet, but were not happy with it as well. With this plugin you can easily define start and end times for your ads and insert it around you text or image links. After one year it will automatically be removed from your site.

Example

The advertisement is booked from the 1st of january for the whole year and it will be removed right at midnight without any doings. Pleace notice that the plugin is written in german and thus the dates are written in that way.


[wpsleep start="01.01.2008 09:00" end="31.01.2008 00:00"]
ADVERTISEMENT
[/wpsleep]

Now imagine you have a request for a new advertisement starting on the 1st of january. You can either go into office on your holidays or use wpSLEEP. The following ad has a future date and thus not visible until the new year.


[wpsleep start="01.01.2009 00:00"]
NEW ADVERTISEMENT
[/wpsleep]

So in the end you have easily replaced automatically your ad without any big efforts and can concentrate on new work.

Time related contests

During the olympic games this year a client wanted to make a special contest. The deadline for joining was at sunday night on 0 o’clock. Uff… actually I wanted to take the weekend off and travel a bit around. Now I had to make an entry in my calendar and stay up untill midnight. Nice! The other way was to search for a php solution and make some if clauses combined with date functions. With wpSLEEP it all is so much easier. Just enter the time schedule and go to bed

Example

Here is the example for my story. The contest was planned only in july. wpSLEEP did everything and I could take the weekend off. So could you the next time.


[wpsleep start="01.07.2008 00:00" end="31.07.2008 00:00"]
ADVERTISEMENT
[/wpsleep]

Personalize

Maybe you love to surprise somebeody else or to get surprised. Think of the birthday of your clients or blog members. Making a special (maybe with a free gift or download) can make a large impact to your users.

More Ideas?

I have added ideas I had in mind, but it would also be great to get some feedback and listen to your ideas.

If you have enjoyed this post, you may want to subscribe to Knowtebook for free and get new ideas at first or take a look at our other wordpress posts.

Creative Online Ad Design: Ideas & Trends in 2008

Knowtebook — Thu, 02 Oct 2008 20:21:29 +0000

Whether designing ads for clients or for your own business, you can improve the effectiveness of those ads with just a few time-proven design strategies. One method of making sure your ad gets read is to arrange elements in that order, top to bottom. Another method is to be creative in designing your ads to be more effective. These are some great examples and give input for your next ad designs.

Sony Playstation

Before clicking on ad

After clicking on ad

Ad Preview

Ballisto

Before clicking on ad

After clicking on ad

Batman - The Dark Night

Before clicking on ad

After clicking on ad

Ad Preview

BMW one

Ad Preview

Nokia

InGame Advertising

The Mummy

Before clicking on ad

After clicking on ad

Ad Preview

Kinder Maxi King

Ad Preview

Tui Fly

Ad Preview 1

Ad Preview 2

BMW Korea

After clicking on ad

Ad Preview

After clicking on ad

German Wings

After clicking on ad

Ad Preview

Most Awarded Advertisements in 2008

Knowtebook — Tue, 30 Sep 2008 08:32:52 +0000

More than 28,000 entries from 85 countries were competing in Cannes Lions 55th International Advertising Festival this year, making 2008 the biggest Festival to date. Learn from the best, gather ideas and trends for yourself and your next project. Especially, take a look at the strategy they have used to underline the message and to archieve their goal.

Photo by imjustincognito

Awarded Advertisements in 2008

Spot: Awareness test

Try to count the passes the white team makes, but wait… something is wrong there!

Spot: Nike Football - Take it to the next level

Nike isn’t ony a brand, it is a lovemark! An awesome nike branding by showing the best scenes of soccer/football (Full version). It is not about the effort, it is about the feeling they transmit.

Spot: Neo Sports Gas

Neo Sports used a great way to create a frame like a story for the upcoming game. Everybody will remember it the next time. Tension until the end.

Spot: CHILD POVERTY INDIFFERENCE AWARENESS House of Zezinho - Test

The contrast of 2 situations which can’t be bigger. Contrasts are used to point out the differences and to clear the view to the problem.

Film:Chevrolet Luv Dmax

A home made video was used to support the claim “making your own road” and to show the power of the engines. It also creates trust, because it can Chevrolet can save your life.

Film: Musicians Don’t Live Long

Cyloop.com with a great reasion to enjoy music. Working with stereotypes and cliches is a good way to sympathize withe the viewer.

Film: Musik Im Blut - Konzerthaus Dortmund

A Symphony In Red by philharmonia Dortmund (Germany) with animated blood. High creative and emotional.

Film: NetCom - Dog & Girlfriend

An entertaining advertisement idea. Enjoy!

Film: Centraal Beheer Ambulance

Film: Brandt washing mashine - Shared apartment

Sex sells! Use it carefully, since we are overnewst but underinformed in our society.

Film: Nobody’s children foundation - Execution

Do you know where your childrens surf? To horrify your audience will get you the attention you need. Always!

More creative input

Get more ideas and all awarded advertisments at Cannes Lions. If you have enjoyed this post, you may want to subscribe to Knowtebook and get new input at first.

Entertaining Advertisement Ideas

Knowtebook — Sun, 21 Sep 2008 14:17:57 +0000

Advertisments do not have to be annoying and are more accepted when making fun. Their goal: get informed and entertained at the same time! There finish: more attention. Get some new ideas about what can be archieved.

Lego Design Inspiration by Mike Stimpson

Knowtebook — Fri, 19 Sep 2008 17:37:05 +0000

It is all about lego. Mike Stimpson loves messing about with macro lighting. We liked the idea so much, that we made an extra post out of Rob and Lil’s user link submission, so thank you all for your great links and sites.

A Lego recreation of Joe Rosenthal’s 1945 photograph “Raising the flag on Iwo Jima”. For more, please follow the knowtelink.

How To Use Public Video Surveilance To Create a Video

Knowtebook — Thu, 18 Sep 2008 11:00:23 +0000

How to create a music video without spending money at all? Because of an English law the footage of the surveillance has to be handed over if a private person was screened and he wants to get the footage. So did the English band and got enough video content to make a music clip out of it.