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	<title>KnowTeBook - Webworkers Daily Milk &#187; google</title>
	<atom:link href="http://www.knowtebook.com/tag/google/feed" rel="self" type="application/rss+xml" />
	<link>http://www.knowtebook.com</link>
	<description>A community blog about design, ideas, trends, wordpress &#38; more.</description>
	<pubDate>Sun, 11 Dec 2011 13:58:34 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Go Google: Socialize Your WordPress Blog without Using Plugins</title>
		<link>http://www.knowtebook.com/go-google-socialize-your-wordpress-blog-without-using-plugins-1799.htm</link>
		<comments>http://www.knowtebook.com/go-google-socialize-your-wordpress-blog-without-using-plugins-1799.htm#comments</comments>
		<pubDate>Sun, 11 Dec 2011 13:58:34 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[social media]]></category>

		<category><![CDATA[wordpress]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1799</guid>
		<description><![CDATA[There is a plug-in for each requirement for WordPress. However, it does not worth always to add a plug-in? For example, Google Inc. launched Google Translation and you have a plug-in for it from a third-party developer. This has limited (...)]]></description>
			<content:encoded><![CDATA[<p>There is a plug-in for each requirement for <a target="_blank" href="http://www.wordpress.org/">WordPress</a>. However, it does not worth always to add a plug-in? For example, Google Inc. launched Google Translation and you have a plug-in for it from a third-party developer. This has limited functionality unlike <a target="_blank" href="http://www.webanddesigners.com/everything-a-web-designer-should-know-about-google-fonts-api">Google API</a>. Take another scenario – Facebook provides Facebook Connect for Websites and it’s easy to integrate to your blogs. However, there are paid plug-ins available for this work. Do you like paying for plugins or using ones with limited functionality even when you are using free and fully functional WordPress CMS? Why to use plugins with limited functionality when we can get feature rich APIs for free from the original manufacturer itself? It takes only minutes to integrate famous social networks to your blog. In this article, <span class="author"><a target="_blank" rel="author" href="http://www.webanddesigners.com/socialize-your-wordpress-blog-without-using-plug-ins/" target="_blank">Andrew Paul</a></span> will illustrate the steps to manually integrate the social media features to your WordPress blog.</p>
<p><img class="alignnone size-full wp-image-1800" title="Socialize Your WordPress Blog without Using Plugins - Andrew Paul" src="http://www.knowtebook.com/uploaded/2011/12/friendconnect.jpg" alt="friendconnect Go Google: Socialize Your WordPress Blog without Using Plugins" width="500" height="384" /></p>
<p><span id="more-1799"></span></p>
<p>Read the full post on Andrews website at <a target="_blank" href="http://www.webanddesigners.com/socialize-your-wordpress-blog-without-using-plug-ins/" target="_blank">http://www.webanddesigners.com/socialize-your-wordpress-blog-without-using-plug-ins/</a></p>]]></content:encoded>
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	<enclosure url='http://www.knowtebook.com/uploaded/2011/12/friendconnect-150x150.jpg' length ='1'  type='image/jpeg' />	</item>
		<item>
		<title>10 Awesome And Creative Google+ Brand Pages</title>
		<link>http://www.knowtebook.com/10-awesome-and-creative-google-brand-pages-1796.htm</link>
		<comments>http://www.knowtebook.com/10-awesome-and-creative-google-brand-pages-1796.htm#comments</comments>
		<pubDate>Fri, 25 Nov 2011 14:19:12 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1796</guid>
		<description><![CDATA[In order for your company to look professional, it&#8217;s quite often a requirement for you to have a similar look and feel on the social media sites you feature on - not just on your homepage. With the very recent (...)]]></description>
			<content:encoded><![CDATA[<p>In order for your company to look professional, it&#8217;s quite often a requirement for you to have a similar look and feel on the social media sites you feature on - not just on your homepage. With the very recent launch of Google+ brand pages, we thought we&#8217;d look at some of the best designed, to see which companies have been able to keep their look in a relatively restrictive setting, while still showing some creativity.<a name="_GoBack"></a></p>
<p><a target="_blank" href="https://plus.google.com/116122599472883419597/posts"><img style="border: 0pt none;" src="http://farm8.staticflickr.com/7026/6399400331_f0d4769954_d.jpg" border="0" alt="6399400331_f0d4769954_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="359" title="6399400331 f0d4769954 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><span id="more-1796"></span></p>
<h2>Google Chrome</h2>
<p><a target="_blank" href="https://plus.google.com/100585555255542998765/posts" target="_blank"><img src="http://farm8.staticflickr.com/7031/6399400259_2e04539c02_d.jpg" alt="6399400259_2e04539c02_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="332" title="6399400259 2e04539c02 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p>Being one of the first to launch a Google+ brand page (and obviously having some first hand knowledge with the platform), <a target="_blank" href="https://plus.google.com/100585555255542998765/posts" target="_blank">Google Chrome&#8217;s own brand page</a> is very well done. The 5 main images all link together cleverly, and the page is kept updated frequently with news on Chromebooks and links to the official Google blog for more detailed information.</p>
<h2>BMW</h2>
<p><a target="_blank" href="https://plus.google.com/116122599472883419597/posts" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7026/6399400331_f0d4769954_d.jpg" border="0" alt="6399400331_f0d4769954_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="359" title="6399400331 f0d4769954 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/116122599472883419597/posts" target="_blank">BMW</a> have also spliced up one feature image into 5 separate smaller images that serve as a great introduction to their brand page. They&#8217;ve also made sure the content they&#8217;re sharing (while obviously promotional) is very high quality, and feature YouTube videos and images of their latest supercars.</p>
<h2>Time Magazine</h2>
<p><a target="_blank" href="https://plus.google.com/u/0/110038350445855508357/about" target="_blank"><img style="border: 0;" src="http://farm7.staticflickr.com/6031/6399400379_9cf4a34d40_d.jpg" border="0" alt="6399400379_9cf4a34d40_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="300" title="6399400379 9cf4a34d40 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/u/0/110038350445855508357/about" target="_blank">Time Magazine</a> faced the challenge of making sure that their new, modern Google+ brand page was in keeping with their classic, prestigious image. By using the 5 image slots to showcase some of their more iconic issues, they&#8217;ve been able to claim their space on Google+ and still have the gravitas that they&#8217;ve built up over the years.</p>
<h2>The Muppets</h2>
<p><a target="_blank" href="https://plus.google.com/118177189004466545044/about" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7144/6399400439_64e9f81c80_d.jpg" border="0" alt="6399400439_64e9f81c80_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="312" title="6399400439 64e9f81c80 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/118177189004466545044/about">The Muppets</a> have an entirely image to Time Magazine - they need to be seen as fun, creative and quirky, and their Google+ page doesn&#8217;t disappoint. Exclusive content is shared on the page, including images of the characters with celebrities, as well as videos and trailers for the new film. The 5 images used all match up, and suit the look and feel of the page perfectly.</p>
<h2>Starbucks</h2>
<p><a target="_blank" href="https://plus.google.com/117575809843355974839/posts" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7004/6399400505_df6568fe9b_d.jpg" border="0" alt="6399400505_df6568fe9b_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="337" title="6399400505 df6568fe9b d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/117575809843355974839/posts" target="_blank">Starbucks</a> have always been good at promoting themselves online, so it&#8217;s no surprise to see them putting effort into Google+ too. High quality, instagram-effect images are proudly displayed, and the page looks great - but Starbucks earn extra points for actively talking to others on Google+, from asking people which circle they want to be placed in to offering buy one get one free vouchers.</p>
<h2>Red Bull</h2>
<p><a target="_blank" href="https://plus.google.com/105379671042990608528/posts" target="_blank"><img style="border: 0;" src="http://farm7.staticflickr.com/6223/6399400567_1acd51546a_d.jpg" border="0" alt="6399400567_1acd51546a_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="326" title="6399400567 1acd51546a d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/105379671042990608528/posts">Red Bull</a>, the energy drink which wants to be associated with high energy sports, has done a great job of keeping their brand image and their Google+ page very closely linked. They&#8217;ve always been great at coming up with creative, unique designs for social media sites, and they don&#8217;t disappoint here - instead of 5 static images, they&#8217;ve been able to use animated gifs, all matching up to show one big image of BMXers in slow motion.</p>
<h2>YouTube</h2>
<p><a target="_blank" href="https://plus.google.com/u/0/115229808208707341778/posts" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7031/6399400615_828073d2f2_d.jpg" border="0" alt="6399400615_828073d2f2_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="351" title="6399400615 828073d2f2 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/u/0/115229808208707341778/posts">YouTube</a>, being a Google company, will also have had a heads-up on how to style a Google+ page, and unsurprisingly they&#8217;ve done a great job.  Their 5 image joins together and reflects the creativity that YouTube sees each day, while they also ensure that interesting videos are posted frequently.</p>
<h2>Angry Birds</h2>
<p><a target="_blank" href="https://plus.google.com/118177253929143457733/posts" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7148/6399400665_4fba080c05_d.jpg" border="0" alt="6399400665_4fba080c05_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="350" title="6399400665 4fba080c05 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/118177253929143457733/posts" target="_blank">Angry Birds</a>, the ultra-popular iPad and iPhone game, has also taken advantage of the 5 images to create a brilliant standout image, showcasing each of the birds - even the main logo image is used to form part of the scene. They also keep the page up to date and use it to talk to fans - even going as far as to have votes on which characters people prefer, as well as keeping people informed about new updates.</p>
<h2>Pepsi</h2>
<p><a target="_blank" href="https://plus.google.com/111883881632877146615/posts" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7162/6399400703_4e95251e28_d.jpg" border="0" alt="6399400703_4e95251e28_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="379" title="6399400703 4e95251e28 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/111883881632877146615/posts" target="_blank">Pepsi&#8217;s Google+ page</a> has been designed beautifully, with the 5 image layout all matching up and following the look and feel of the brand, and they even make sure to talk to their fans - although they perhaps don&#8217;t post anywhere near as frequently as some of the other brands we&#8217;ve featured.</p>
<h2>Zappos</h2>
<p><a target="_blank" href="https://plus.google.com/107967067036306114657/posts" target="_blank"><img style="border: 0;" src="http://farm8.staticflickr.com/7031/6399400759_604d5e4be9_d.jpg" border="0" alt="6399400759_604d5e4be9_d 10 Awesome And Creative Google+ Brand Pages" width="500" height="386" title="6399400759 604d5e4be9 d 10 Awesome And Creative Google+ Brand Pages   business" /></a></p>
<p><a target="_blank" href="https://plus.google.com/107967067036306114657/posts" target="_blank">Zappos</a> have clearly put some work into their Google+ page, and use it to showcase that they&#8217;re &#8220;more than shoes&#8221; by prominently featuring clothing, handbags, beauty and &#8220;at home&#8221; in their profile images. Like Pepsi, they may not be posting particularly frequently, but the page still looks lived in and has clearly been thought about and designed with the brand in mind.</p>
<p>Are there any Google+ brand pages you&#8217;ve found that you think deserve a mention? Let us know in the comments. <span style="color: #ff9900;"><strong>You are welcome to add your G+ page if you like?</strong></span></p>
<h3>About the author</h3>
<p>Dan writes for <a target="_blank" href="http://www.handpickedcollection.com/">Christmas gift ideas</a> experts The Handpicked Collection, who offer <a target="_blank" href="http://www.handpickedcollection.com/gifts-for-her.html">gifts for her</a> &amp; him. He&#8217;s a big fan of creative product design and spends his spare time outside of work studying graphic design.</p>
<h2>Other Google+ Brand Pages?</h2>
<p>Go ahead and join the discussion! If you liked this post, why not <a target="_blank" href="http://feeds.feedburner.com/knowtebook" target="_blank">subscribing to KnowTeBook.com</a> or checking out our <a target="_blank" href="http://www.facebook.com/#%21/pages/KnowTeBook-Webdevelopers-Daily-Milk/77119061183?ref=ts" target="_blank">Facebook</a> or <a target="_blank" href="http://twitter.com/knowtebook" target="_blank">Twitter</a> page?</p>
<h3>Write guest posts for KnowTeBook</h3>
<p>If you’re a writer and know a lot about social networks like Google+, social media marketing or design, mobile marketing  …… or owning a small business, you can give great advices on branding, marketing, productivity, dealing with clients (and other related topics), or you can write ‘how-to’ posts, please <a href="http://www.knowtebook.com/contact-us">get in contact with Sebastian</a>.</p>]]></content:encoded>
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		<item>
		<title>What Does Google Wallet do for Mobile Marketing?</title>
		<link>http://www.knowtebook.com/what-does-google-wallet-do-for-mobile-marketing-1780.htm</link>
		<comments>http://www.knowtebook.com/what-does-google-wallet-do-for-mobile-marketing-1780.htm#comments</comments>
		<pubDate>Sat, 18 Jun 2011 10:11:55 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[ecommerce]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1780</guid>
		<description><![CDATA[Mobile marketing has been in effect for a while now, but there is one thing standing in its way - the ability for consumers to shop in confidence from their handsets. Though it is very possible to make a purchase (...)]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right; border: 0px;" src="http://www.google.com/images/logos/wallet_logo_48.png" alt="wallet_logo_48 What Does Google Wallet do for Mobile Marketing?" width="231" height="48" title="wallet logo 48 What Does Google Wallet do for Mobile Marketing?   business" />Mobile marketing has been in effect for a while now, but there is one thing standing in its way - the ability for consumers to shop in confidence from their handsets. Though it is very possible to make a purchase from a smartphone, being able to do so in safe, secure, and efficient fashion is a luxury most users do not have for various reasons. This could all change if Google has its way.</p>
<p style="text-align: center;"><a href="http://www.knowtebook.com/what-does-google-wallet-do-for-mobile-marketing-1780.htm"><img class="alignnone size-full wp-image-1782" style="border: 0px;" title="What Does Google Wallet do for Mobile Marketing?" src="http://www.knowtebook.com/uploaded/2011/06/wallet-story.png" alt="wallet-story What Does Google Wallet do for Mobile Marketing?" width="480" height="299" /></a></p>
<p><span id="more-1780"></span></p>
<p>The internet powerhouse used a recent press conference to introduce the world to <a target="_blank" href="http://www.google.com/wallet/" target="_blank">Google Wallet</a>, a new offering that aims to bridge the gap between online and offline commerce. Despite not even having an official launch date, the upcoming product is already generating a lot of talk and controversy in the process. In this article, we will examine the potential impact Google Wallet could have on the mobile marketing sector.</p>
<h3>How it works</h3>
<p><a target="_blank" href="http://www.google.com/wallet/" target="_blank"><img class="alignnone size-full wp-image-1781" title="google wallet How it works " src="http://www.knowtebook.com/uploaded/2011/06/wallet-howto.png" alt="wallet-howto What Does Google Wallet do for Mobile Marketing?" width="500" height="197" /></a></p>
<h2>A Revolution in Mobile Shopping</h2>
<p>Google Wallet is being designed as a mobile app that lets consumers securely make purchases right from their handsets. It will basically transform the consumer&#8217;s mobile device into a universal credit card as it allows purchases to be made with a Citi MasterCard credit card or Google Prepaid Card, both of which can be stored in the handset. According to the internet giant, the app will support other popular payment options in the near future. With Google Wallet, consumers will be able to make purchases in a matter of entering a simple PIN number and a few taps on their mobile display, creating a degree of convenience that did not exist for many users before.</p>
<h3 id="watch-headline-title"><span id="eow-title" title="Google Wallet Product Launch" dir="ltr">Google Wallet Product Launch </span></h3>
<p><a target="_blank" href="http://www.youtube.com/watch?v=am8t6iZ7up0"><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="643" height="379" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/am8t6iZ7up0?version=3" /><embed type="application/x-shockwave-flash" width="643" height="379" src="http://www.youtube.com/v/am8t6iZ7up0?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></a></p>
<h2>Opportunities for Mobile Marketers</h2>
<p>Brands are excited about Google Wallet, and its all because of the shining potential Google&#8217;s upcoming payment service has to offer. Marketers can take advantage in two ways, starting with the search company&#8217;s Groupon competitor Google Offers. A user can take any of the deals a business pushes through Offers and have them automatically synced to Wallet so they are easily accessible. Marketers can also &#8220;tap&#8221; into the apps potential by joining Google&#8217;s SingleTap partner program, which already includes well known brands such as Bloomingdales, Subway, and Toys R Us. The benefit here is being able to create innovative incentive programs that help brands reward users for their loyalty, which is great for strengthening relationships.</p>
<h2>What is your mobile strategy?</h2>
<p>We have learned that Google&#8217;s cutting edge mobile payment service is driven by a technology known as <a target="_blank" href="http://www.nfctimes.com/news/google-builds-nfc-mobile-wallet-us-banks-interested" target="_blank">NFC.</a> Short for <em>Near Field Communication</em>, NFC is a new form of wireless technology that allows devices within a certain range of one another to swap data. The future of Google Wallet will likely depend on the adoption of this technology among mobile makers. Although Sprint, who is allowing Google Wallet to be used on its Nexus S 4G, is currently using NFC chips in some of its phones, the search company itself projects that only 50% of smartphones will have this technology by 2014, meaning half of the user population will not have access to the functionality.</p>
<p>For the above reason and the fact that <a target="_blank" href="http://www.cbc.ca/news/technology/story/2011/05/27/technology-paypal-google-wallet.html" target="_blank">PayPal has filed a lawsuit against Google</a> over basing its design on stolen mobile payment secrets, it may be wise for mobile marketers to see how this one develops before jumping on the Wallet bandwagon.</p>
<h3>About the author</h3>
<p>Nan King, a tech geek and environmentalist at heart, is an advocate of <a target="_blank" href="http://www.benchmarkemail.com/" target="_new">business email marketing</a> strategies that encompass the use of an email marketing company which is permission based.</p>
<h2>Using mobile wallet or work in mobile marketing?</h2>
<p>Go ahead and join the discussion! If you liked this post, why not <a target="_blank" href="http://feeds.feedburner.com/knowtebook" target="_blank">subscribing to KnowTeBook.com</a> or checking out our <a target="_blank" href="http://www.facebook.com/#%21/pages/KnowTeBook-Webdevelopers-Daily-Milk/77119061183?ref=ts" target="_blank">Facebook</a> or <a target="_blank" href="http://twitter.com/knowtebook" target="_blank">Twitter</a> page?</p>
<h3>Write guest posts for KnowTeBook</h3>
<p>If you’re a writer and know a lot about mobile design, mobile apps, mobile marketing …… or owning a small business, you can give great advices on branding, marketing, productivity, dealing with clients (and other related topics), or you can write ‘how-to’ posts, please <a href="http://www.knowtebook.com/contact-us">get in contact with Sebastian</a>.</p>]]></content:encoded>
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	<enclosure url='http://www.knowtebook.com/uploaded/2011/06/wallet-howto-150x150.png' length ='1'  type='image/jpeg' />	</item>
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		<title>Facebook vs. Google: How Marketers Can Learn Out Of the Recent Smear Campaign?</title>
		<link>http://www.knowtebook.com/facebook-vs-google-how-marketers-can-learn-out-of-the-recent-smear-campaign-1776.htm</link>
		<comments>http://www.knowtebook.com/facebook-vs-google-how-marketers-can-learn-out-of-the-recent-smear-campaign-1776.htm#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:29:40 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1776</guid>
		<description><![CDATA[Competition is inevitable no matter what area you specialize in. Considering how it can keep you sharp and focused on providing the best possible service, it may even be safe to say that a little competition is good for business. (...)]]></description>
			<content:encoded><![CDATA[<p>Competition is inevitable no matter what area you specialize in. Considering how it can keep you sharp and focused on providing the best possible service, it may even be safe to say that a little competition is good for business. All companies must have a competitive nature in order to survive, but we have seen competition take on a whole new life in the saga of Facebook vs. Google, a war between two of the internet&#8217;s biggest players and one that seems to get uglier by the day.<br />
<em>By: Fletcher Thompson</em><br />
<a href="http://www.knowtebook.com/facebook-vs-google-how-marketers-can-learn-out-of-the-recent-smear-campaign-1776.htm"><img class="alignnone size-full wp-image-1779" title="Facebook vs. Google: How Marketers Can Learn Out Of the Recent Smear Campaign? " src="http://www.knowtebook.com/uploaded/2011/06/facebooksmearcampaign.gif" alt="facebooksmearcampaign Facebook vs. Google: How Marketers Can Learn Out Of the Recent Smear Campaign? " width="500" height="314" /></a></p>
<p><span id="more-1776"></span></p>
<h2>Facebook Admits to Playing Dirty</h2>
<p>While it is currently sitting high atop the social networking ladder, Facebook has also found itself in the middle of <a target="_blank" href="http://www.huffingtonpost.com/2011/05/12/facebook-google-pr_n_861165.html" target="_blank">controversy</a> due to its questionable approach toward stamping out the competition. In early May, a suspicious email made its way into the inboxes of several prolific journalists and bloggers. The message, which was sent out by Burson-Marsteller, pretty much slammed Google&#8217;s name in the mud, alleging that the search giant had committed a major violation of user privacy.</p>
<p>With the internet community buzzing and scrambling to figure out the mastermind behind the mysterious email, it wasn&#8217;t too long before Facebook came out and admitted that it hired the public relations firms to do its bidding. According to the social networking company, Google utilized Social Circle, a feature native to its Gmail webmail client, to steal personal user information from Facebook and other sites for inclusion. Though many are surprised that the social network came out and admitted that it was involved in what is now infamously known as the &#8220;<a target="_blank" href="http://www.foxnews.com/scitech/2011/05/12/facebook-google-smear-campaign/" target="_blank">Google smear campaign</a>&#8220;, it seems as if it had no other choice after the evidence reportedly dug up by news outlet <a target="_blank" href="http://www.thedailybeast.com/blogs-and-stories/2011-05-13/facebooks-google-smear-campaign-burson-marsteller-wont-fire-pr-hacks/" target="_blank">The Daily Beast</a>.</p>
<h2>Things Could Get Even Uglier</h2>
<p>The collision course Facebook and Google find themselves on has been in the making for some time now. Theses two powerful entities are competitors in numerous areas, including social, search, and online advertising among others. While the so called smear campaign obviously marks the most intense episode of the war up to this point, some have been predicting an all out showdown from the moment Facebook outpaced MySpace as the number social network. With Google looking to enhance its social profile, Facebook doing business with Microsoft, and both companies gearing up to invade the daily deal market, it is probably fair to conclude that this war could get even uglier in the very near future.</p>
<h2>Welcome to Cut Throat Island</h2>
<p>In the business world, competition is all about survival, and if you need another lesson on just how cut throat it can become, you got it with the recent developments in the war between Facebook and Google. For marketers, it is a perfect example of how some competitors are willing to pull out all the stops, even if it means playing dirty. Take it as a lesson on the importance of staying on your toes and being able to respond promptly to adversity. Google is strong enough to shake off Facebook&#8217;s blow and return the favor. <em>How about your business?</em></p>
<h3>About the Author:</h3>
<p>Fletcher is a best practices activist and advocate for leading Web and permission-based <a target="_blank" href="http://www.benchmarkemail.com" target="_blank">email marketing services</a>.</p>
<h2>Have something to say?</h2>
<h2></h2>
<p>Go ahead and join the discussion! If you liked this post, why not <a target="_blank" href="http://feeds.feedburner.com/knowtebook" target="_blank">subscribing to KnowTeBook.com</a> or check out our <a target="_blank" href="http://www.facebook.com/#%21/pages/KnowTeBook-Webdevelopers-Daily-Milk/77119061183?ref=ts" target="_blank">Facebook</a> or <a target="_blank" href="http://twitter.com/knowtebook" target="_blank">Twitter</a> page?</p>
<h3>Write guest posts for KnowTeBook</h3>
<p>If you’re a writer and know a lot about design, coding, …… or owning a small business, you can give great advices on branding, marketing, productivity, dealing with clients (and other related topics), or you can write ‘how-to’ posts, please <a target="_blank" href="../contact-us">get in contact with Sebastian</a>.</p>]]></content:encoded>
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		<title>Gpanion - A new google workspace with all your apps</title>
		<link>http://www.knowtebook.com/gpanion-a-new-google-workspace-with-all-your-apps-1737.htm</link>
		<comments>http://www.knowtebook.com/gpanion-a-new-google-workspace-with-all-your-apps-1737.htm#comments</comments>
		<pubDate>Thu, 09 Sep 2010 09:53:56 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1737</guid>
		<description><![CDATA[Gpanion is an awesome and easy online dashboard for working with your Google apps. A sleek workspace in the cloud. It is the easiest way to work with your google apps by easily listing all of them in an easy (...)]]></description>
			<content:encoded><![CDATA[<p>Gpanion is an awesome and easy online dashboard for working with your Google apps. A sleek workspace in the cloud. It is the easiest way to work with your google apps by easily listing all of them in an easy way. BTW: There ware more than we actually knew.</p>
<p><a target="_blank" href="http://gpanion.com/" target="_blank"><img class="alignnone size-full wp-image-1738" title="gpanion" src="http://www.knowtebook.com/uploaded/2010/09/gpanion.png" alt="gpanion Gpanion - A new google workspace with all your apps" width="500" height="300" /></a></p>]]></content:encoded>
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		<title>Inspiration: What If Google Ruled The World</title>
		<link>http://www.knowtebook.com/inspiration-what-if-google-ruled-the-world-1691.htm</link>
		<comments>http://www.knowtebook.com/inspiration-what-if-google-ruled-the-world-1691.htm#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:44:06 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1691</guid>
		<description><![CDATA[Actually an old contest, but still nice for inspiration what you can do out of a topic like this. Enjoy our 4 favorites!

Gooogle Audi By redstuff

Google Currency
By hbales

Snail Mail
By jtnelson0

Monoooopoly
By meninatekila

View the whole gallery!]]></description>
			<content:encoded><![CDATA[<p>Actually an old contest, but still nice for inspiration what you can do out of a topic like this. Enjoy our 4 favorites!</p>
<p><a href="http://www.knowtebook.com/inspiration-what-if-google-ruled-the-world-1691.htm"><img src="http://rookery2.viary.com/storagev12/874500/874915_8513_625x1000.jpg" alt="874915_8513_625x1000 Inspiration: What If Google Ruled The World" width="512" height="290" title="874915 8513 625x1000 Inspiration: What If Google Ruled The World   inspiration" /></a></p>
<p><strong>Gooogle Audi</strong> By <a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=252078" target="_blank">redstuff</a></p>
<p><span id="more-1691"></span></p>
<h3>Google Currency</h3>
<p>By <a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=352209" target="_blank">hbales</a></p>
<p><a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=352209" target="_blank"><img src="http://rookery2.viary.com/storagev12/874500/874888_7dd1_625x1000.jpg" alt="874888_7dd1_625x1000 Inspiration: What If Google Ruled The World" width="511" height="382" title="874888 7dd1 625x1000 Inspiration: What If Google Ruled The World   inspiration" /></a></p>
<h3>Snail Mail</h3>
<p>By <a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=262177" target="_blank">jtnelson0</a></p>
<p><a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=262177" target="_blank"><img src="http://rookery2.viary.com/storagev12/874500/874603_b992_625x1000.jpg" alt="874603_b992_625x1000 Inspiration: What If Google Ruled The World" width="511" height="682" title="874603 b992 625x1000 Inspiration: What If Google Ruled The World   inspiration" /></a></p>
<h3>Monoooopoly</h3>
<p>By <a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=350026" target="_blank">meninatekila</a></p>
<p><a target="_blank" href="http://www.worth1000.com/stories/stats.asp?uid=350026" target="_blank"><img src="http://rookery2.viary.com/storagev12/874500/874917_bf9c_625x1000.jpg" alt="874917_bf9c_625x1000 Inspiration: What If Google Ruled The World" width="510" height="510" title="874917 bf9c 625x1000 Inspiration: What If Google Ruled The World   inspiration" /></a></p>
<p><a target="_blank" href="http://www.worth1000.com/contest.asp?contest_id=12368&amp;display=photoshop" target="_blank">View the whole gallery!</a></p>]]></content:encoded>
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		<title>Old eMail - New eMail: Google ReNews Email Communication</title>
		<link>http://www.knowtebook.com/old-email-new-email-google-renews-email-communication-1667.htm</link>
		<comments>http://www.knowtebook.com/old-email-new-email-google-renews-email-communication-1667.htm#comments</comments>
		<pubDate>Fri, 29 May 2009 13:59:57 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[tools]]></category>

		<category><![CDATA[email]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1667</guid>
		<description><![CDATA[Google Wave is a new tool for communication and collaboration on the web, coming later this year. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
Any participant can reply anywhere in the message, edit (...)]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://wave.google.com" target="_blank">Google Wave</a> is a new tool for communication and collaboration on the web, coming later this year. People can communicate and work together with richly formatted text, photos, videos, maps, and more.<br />
Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then a playback lets anyone rewind the wave to see who said what and when.</p>
<p><a href="http://www.knowtebook.com/old-email-new-email-google-renews-email-communication-1667.htm"><img class="alignnone size-full wp-image-1668" title="google_wave_snapshots_inbox-630x411" src="http://www.knowtebook.com/uploaded/2009/05/google_wave_snapshots_inbox-630x411.png" alt="google_wave_snapshots_inbox-630x411 Old eMail - New eMail: Google ReNews Email Communication" width="500" height="326" /></a></p>
<p>With a live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time. It is a new combination of email and chatting.</p>
<p><a href="http://www.knowtebook.com/old-email-new-email-google-renews-email-communication-1667.htm"><img class="alignnone size-full wp-image-1669" title="google_wave_concurrent_edit-630x705" src="http://www.knowtebook.com/uploaded/2009/05/google_wave_concurrent_edit-630x705.png" alt="google_wave_concurrent_edit-630x705 Old eMail - New eMail: Google ReNews Email Communication" width="500" height="559" /></a></p>
<p><span id="more-1667"></span><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="491" height="397" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/v_UyVmITiYQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=de&amp;feature=player_embedded&amp;fs=1" /><embed type="application/x-shockwave-flash" width="491" height="397" src="http://www.youtube.com/v/v_UyVmITiYQ&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=de&amp;feature=player_embedded&amp;fs=1" allowfullscreen="true"></embed></object></p>]]></content:encoded>
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		<title>Google Updates Privacy Policy Without A Big Deal - Deal with it?</title>
		<link>http://www.knowtebook.com/google-updates-privacy-policy-without-a-big-deal-deal-with-it-1600.htm</link>
		<comments>http://www.knowtebook.com/google-updates-privacy-policy-without-a-big-deal-deal-with-it-1600.htm#comments</comments>
		<pubDate>Fri, 30 Jan 2009 18:39:22 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[Allgemein]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[legal]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1600</guid>
		<description><![CDATA[This may slightly concern privacy advocates who continue to worry about Google storing too much data about their users.
Google today updated their privacy policy document and it now says that, in addition to retaining server logs, Google may also collect (...)]]></description>
			<content:encoded><![CDATA[<p>This may slightly concern privacy advocates who continue to worry about Google storing too much data about their users.</p>
<p>Google today updated their privacy policy document and it now says that, in addition to retaining server logs, <a target="_blank" href="http://www.labnol.org/internet/google-privacy-policy-updates/6847/" target="_blank">Google may also collect information about your interaction with various Google services</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="494" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/kLgJYBRzUXY&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><embed type="application/x-shockwave-flash" width="494" height="400" src="http://www.youtube.com/v/kLgJYBRzUXY&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowfullscreen="true"></embed></object></p>
<p><span id="more-1600"></span></p>]]></content:encoded>
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		<item>
		<title>Top 20 Important Factors For Google SEO</title>
		<link>http://www.knowtebook.com/top-20-important-factors-for-google-seo-1134.htm</link>
		<comments>http://www.knowtebook.com/top-20-important-factors-for-google-seo-1134.htm#comments</comments>
		<pubDate>Sun, 20 Jul 2008 09:19:14 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[seo]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.knowtebook.com/?p=1134</guid>
		<description><![CDATA[Given that there is a heap of websites out there who are on the first page, what is their secret? It is a little industry term called &#8220;SEO&#8221; and it stands for Search Engine Optimization. SEO basically consists of the (...)]]></description>
			<content:encoded><![CDATA[<p>Given that there is a heap of websites out there who are on the first page, what is their secret? It is a little industry term called &#8220;SEO&#8221; and it stands for Search Engine Optimization. SEO basically consists of the customization of your website, its content and its internal and external links to assist in the overall indexing and ranking of your website in popular search engines. There are many contributing factors that are used in determining a website&#8217;s ranking and every search engine is different. This makes trying to optimize your site for Google, Yahoo, Live and the many others quite a painstaking task.</p>
<p><a target="_blank" href="http://www.pixel2life.com/publish/tutorials/871/top_20_contributing_factors_for_google_seo/" target="_blank"><img class="alignnone size-full wp-image-1133" title="img1999" src="http://www.knowtebook.com/uploaded/2008/07/img1999.jpg" alt="img1999 Top 20 Important Factors For Google SEO" width="450" height="329" /></a></p>
<p>Our journey begins by defining some of the key contributing factors that Google uses to determine a website&#8217;s and webpage&#8217;s ranking within its results. These factors range from keyword use to manipulating internal and external links and the list goes on. To get you started, they have listed the top twenty factors that you should focus on in order to help get your website that little bit closer to the top of the search engine results listings.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Analytics: Clicky features even more than Google analytics</title>
		<link>http://www.knowtebook.com/analytics-clicky-features-even-more-than-google-analytics-876.htm</link>
		<comments>http://www.knowtebook.com/analytics-clicky-features-even-more-than-google-analytics-876.htm#comments</comments>
		<pubDate>Sun, 30 Mar 2008 19:28:37 +0000</pubDate>
		<dc:creator>Knowtebook</dc:creator>
		
		<category><![CDATA[seo]]></category>

		<category><![CDATA[tools]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[maps]]></category>

		<guid isPermaLink="false">http://www.4webworking.com/analytics-clicky-features-even-more-than-google-analytics-899.htm</guid>
		<description><![CDATA[Clicky is a web analyzer that works great with any web site, even Ajax and Flash sites. It was originally targeted towards smaller web sites and blogs because it tracks a high level of detail on every visitor, and these (...)]]></description>
			<content:encoded><![CDATA[<p>Clicky is a web analyzer that works great with any web site, even Ajax and Flash sites. It was originally targeted towards smaller web sites and blogs because it tracks a high level of detail on every visitor, and these types of sites find this information very interesting. But the really interesting about Clicky are its web2.0 features like the google map integration which you can see below.<br />
<a target="_blank" href="http://getclicky.com/" target="_blank"><img src="http://static.getclicky.com/media/screenshots/visitor_small.gif" alt="visitor_small Analytics: Clicky features even more than Google analytics" width="350" height="200" title="visitor small Analytics: Clicky features even more than Google analytics   seo" /></a></p>
<p><span id="more-876"></span></p>
<p>There are several types of free and premium plans.</p>]]></content:encoded>
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