advertising (RSS)

Creative Online Ad Design: Ideas & Trends in 2008

Whether designing ads for clients or for your own business, you can improve the effectiveness of those ads with just a few time-proven design strategies. One method of making sure your ad gets read is to arrange elements in that (…)

Most Awarded Advertisements in 2008

More than 28,000 entries from 85 countries were competing in Cannes Lions 55th International Advertising Festival this year, making 2008 the biggest Festival to date. Learn from the best, gather ideas and trends for yourself and your next project. Especially, (…)

Entertaining Advertisement Ideas

Advertisments do not have to be annoying and are more accepted when making fun. Their goal: get informed and entertained at the same time! There finish: more attention. Get some new ideas about what can be archieved.

The Most Stunning Viral Ad Campaigns Ever

Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to (…)

Ambient Media Premium Advertising Inspiration

Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and (…)

Effektive Werbe-E-Mails gestalten

Die Gestaltung ist ein signifikanter Bestandteil erfolgreicher E-Mail-Kampagnen. Das ergab eine Studie der Promio.net GmbH mit insgesamt 1400 Probanden, deren Nutzerverhalten von Werbe-Mails via Attention Tracking und Online-Befragung analyisiert wurde.

photo credit: Yandle

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