KnowTeBook - Webworkers Daily Milk » advertising http://www.knowtebook.com A community blog about design, ideas, trends, wordpress & more. Sat, 06 Mar 2010 19:01:19 +0000 http://wordpress.org/?v=9 en Buzzword Of The Year: Twittertising (Twitter + Advertising) http://www.knowtebook.com/buzzword-of-the-year-twittertising-twitter-advertising-1653.htm http://www.knowtebook.com/buzzword-of-the-year-twittertising-twitter-advertising-1653.htm#comments Wed, 22 Apr 2009 17:32:39 +0000 Knowtebook http://www.knowtebook.com/?p=1653 I just received a newsletter about advertising ideas for companies using tweets in marketing and read the word “Twittertising”. It automatically had my attention since I have heard it the first time. I tried to look it up on google and there is only one hit. So keep in mind that this word will be a new buzzword this year.

twittertising Buzzword Of The Year: Twittertising (Twitter + Advertising)

Definition: Twittertising

I’ll try to sum it up and hope to have your help in this to make it ready for the guiness book ;- ):

Twittertising (twitter + advertising) is a Twitter based advertising model using the short and quick messaging service for businesses to promote products or services…. your text here!

Lobalized already wrote about a german start-up company Be-A-Magpie (BAM) which is the first advertising agency to surface which is solely using the power of Twitter to generate awareness for brands and companies.

What we like about BAM is that it blends the advertising message into the normal message stream of the twitterer and therefore triggers a conversation among the followers, which in turn generates impressions among the followers followers and so on. The chain reaction can have a massive effect on the actual amount of people you reach. This is definitely something to create not only awareness but also a high click through rate (if your message contains a link), which, according to BAM, is currently at 9% on average and therefore much better than any other ad system on the internet.

Since Twitter will introduce his own busines model this year finally, they may involve creating premium or corporate accounts so that the big Twitterbubble could find his end. Lets start here to have a word in this.

]]> http://www.knowtebook.com/buzzword-of-the-year-twittertising-twitter-advertising-1653.htm/feed Have a virtual baby with VW http://www.knowtebook.com/have-a-virtual-baby-with-vw-1514.htm http://www.knowtebook.com/have-a-virtual-baby-with-vw-1514.htm#comments Sat, 01 Nov 2008 09:28:16 +0000 Knowtebook http://www.knowtebook.com/?p=1514 VW came up with a crazy idea: The Routan Babymaker 3000. Upload picture of mum and dad and look at the result. I don’t know if this idea is so great to have a good viral potential. To tell the truth, what surprises me is the complete lack of connections with the brand and the product.

vw-babymaker300 Have a virtual baby with VW

]]> http://www.knowtebook.com/have-a-virtual-baby-with-vw-1514.htm/feed Awesome SIXT Wi-Fi Guerilla Advertising Idea http://www.knowtebook.com/awesome-sixt-wi-fi-guerilla-advertising-idea-1527.htm http://www.knowtebook.com/awesome-sixt-wi-fi-guerilla-advertising-idea-1527.htm#comments Fri, 31 Oct 2008 10:14:59 +0000 Knowtebook http://www.knowtebook.com/?p=1527 JvM has launched a new advertisement campaign for SIXT on the airport of Hamburg (Germany) using the Wi-Fi Network to promote their offers. They used 5 Wi-Fi Access Points to advertise to people searching for internet access with ther laptop or mobile phone by renaming the network name. After getting free access people got to the SIXT landingpage.

sixt_wifi Awesome SIXT Wi-Fi Guerilla Advertising Idea

More advertisement ideas?

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]]> http://www.knowtebook.com/awesome-sixt-wi-fi-guerilla-advertising-idea-1527.htm/feed We will watch you - German Viral Advertisement Contest http://www.knowtebook.com/we-will-watch-you-german-viral-contest-1511.htm http://www.knowtebook.com/we-will-watch-you-german-viral-contest-1511.htm#comments Thu, 30 Oct 2008 11:17:33 +0000 Knowtebook http://www.knowtebook.com/?p=1511 Most of our german readers will know the Obi advertisment on TV. Within the scope of the 24th International Short Film Festival Berlin, between the 4th and 9th of November 2008, interfilm and Zucker.Kommunikation will jointly hold “forward –international viral video award” the first competition for virals. Knowtebook presents his favorite to you. Enjoy - and vote - from 6th Okt. to 6th Nov. 2008!

]]> http://www.knowtebook.com/we-will-watch-you-german-viral-contest-1511.htm/feed Adsense Alternative Microsoft Adcenter With Better Ad Customization http://www.knowtebook.com/adsense-alternative-microsoft-adcenter-with-better-ad-customization-1491.htm http://www.knowtebook.com/adsense-alternative-microsoft-adcenter-with-better-ad-customization-1491.htm#comments Sat, 18 Oct 2008 14:02:45 +0000 Knowtebook http://www.knowtebook.com/?p=1491 msadshot Adsense Alternative Microsoft Adcenter With Better Ad CustomizationMicrosoft AdCenter Publisher provides text ads for display on web pages, with a wide variety of design and reporting features. The biggest differences to Google Adsense are the new amazing ad customization and ad unit rotations for testing purposes at Adcenter.

imagepatterns Adsense Alternative Microsoft Adcenter With Better Ad Customization

basepatterns Adsense Alternative Microsoft Adcenter With Better Ad Customization

]]> http://www.knowtebook.com/adsense-alternative-microsoft-adcenter-with-better-ad-customization-1491.htm/feed Live Banner Advertising Made By Nike http://www.knowtebook.com/live-banner-advertising-made-by-nike-1479.htm http://www.knowtebook.com/live-banner-advertising-made-by-nike-1479.htm#comments Fri, 17 Oct 2008 09:42:04 +0000 Knowtebook http://www.knowtebook.com/?p=1479 AKQA relaunched Nikefootball.com in May. The launch campaign featured an unprecedented ‘live’ online advertising campaign (see another awesome live advertising campaign by IKEA) targeted at the heart of the football season’s climactic events.

nike-live-advertising Live Banner Advertising Made By Nike

nike-live-advertising1 Live Banner Advertising Made By Nike

AKQA identified the season’s decisive battles - the Premier League’s last weekend and Champions League Semi-Finals and Final - and bought media around Sky Sports’ minute-by-minute online coverage of those games. AKQA selected still images from live uploads sent by our photographers. Photographs were cropped and retouched. Copy lines with a distinct Nike POV were crafted. And ‘Next Level’ banner ads were live within minutes of the action happening on the field.

Every live banner highlighted Nike athletes excelling at the very highest levels of football competition. From Paul Scholes’ screaming winner against Barcelona in the Champions League Semi-final to the penalty shoot-out in the Final itself, Nike stood shoulder-to-shoulder with real football fans, celebrating sporting greatness as it happened.

More advertising news

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]]> http://www.knowtebook.com/live-banner-advertising-made-by-nike-1479.htm/feed Creative Online Ad Design: Ideas & Trends in 2008 http://www.knowtebook.com/creative-online-ad-design-ideas-trends-in-2008-1427.htm http://www.knowtebook.com/creative-online-ad-design-ideas-trends-in-2008-1427.htm#comments Thu, 02 Oct 2008 20:21:29 +0000 Knowtebook http://www.knowtebook.com/?p=1427 Whether designing ads for clients or for your own business, you can improve the effectiveness of those ads with just a few time-proven design strategies. One method of making sure your ad gets read is to arrange elements in that order, top to bottom. Another method is to be creative in designing your ads to be more effective. These are some great examples and give input for your next ad designs.

batman-the-dard-night1 Creative Online Ad Design: Ideas & Trends in 2008

Sony Playstation

Before clicking on ad

playstation Creative Online Ad Design: Ideas & Trends in 2008

After clicking on ad

playstation2 Creative Online Ad Design: Ideas & Trends in 2008

Ad Preview

Ballisto

Before clicking on ad

balisto-ca-wp Creative Online Ad Design: Ideas & Trends in 2008

After clicking on ad

balisto-ca-wp-2 Creative Online Ad Design: Ideas & Trends in 2008

Batman - The Dark Night

Before clicking on ad

batman-the-dard-night-2 Creative Online Ad Design: Ideas & Trends in 2008

After clicking on ad

batman-the-dard-night1 Creative Online Ad Design: Ideas & Trends in 2008

Ad Preview

BMW one

Ad Preview

Nokia

InGame Advertising

nokia-nseries Creative Online Ad Design: Ideas & Trends in 2008

The Mummy

Before clicking on ad

the-mummy Creative Online Ad Design: Ideas & Trends in 2008

After clicking on ad

the-mummy2 Creative Online Ad Design: Ideas & Trends in 2008

Ad Preview

Kinder Maxi King

Ad Preview

kinder-maxi-king Creative Online Ad Design: Ideas & Trends in 2008

Tui Fly

Ad Preview 1

tuifly-ca-wp Creative Online Ad Design: Ideas & Trends in 2008

Ad Preview 2

BMW Korea

After clicking on ad

bmw-content-ad2-korea Creative Online Ad Design: Ideas & Trends in 2008

Ad Preview

After clicking on ad

German Wings

After clicking on ad

german-wings-wp-ca-pr Creative Online Ad Design: Ideas & Trends in 2008

Ad Preview

]]> http://www.knowtebook.com/creative-online-ad-design-ideas-trends-in-2008-1427.htm/feed Most Awarded Advertisements in 2008 http://www.knowtebook.com/most-stunning-awarded-advertisements-in-2008-1421.htm http://www.knowtebook.com/most-stunning-awarded-advertisements-in-2008-1421.htm#comments Tue, 30 Sep 2008 08:32:52 +0000 Knowtebook http://www.knowtebook.com/?p=1421 More than 28,000 entries from 85 countries were competing in Cannes Lions 55th International Advertising Festival this year, making 2008 the biggest Festival to date. Learn from the best, gather ideas and trends for yourself and your next project. Especially, take a look at the strategy they have used to underline the message and to archieve their goal.

89320618_1008a70f5d Most Awarded Advertisements in 2008

Photo by imjustincognito

Awarded Advertisements in 2008

Spot: Awareness test

Try to count the passes the white team makes, but wait… something is wrong there!

Spot: Nike Football - Take it to the next level

Nike isn’t ony a brand, it is a lovemark! An awesome nike branding by showing the best scenes of soccer/football (Full version). It is not about the effort, it is about the feeling they transmit.

Spot: Neo Sports Gas

Neo Sports used a great way to create a frame like a story for the upcoming game. Everybody will remember it the next time. Tension until the end.

Spot: CHILD POVERTY INDIFFERENCE AWARENESS House of Zezinho - Test

The contrast of 2 situations which can’t be bigger. Contrasts are used to point out the differences and to clear the view to the problem.

Film:Chevrolet Luv Dmax

A home made video was used to support the claim “making your own road” and to show the power of the engines. It also creates trust, because it can Chevrolet can save your life.

Film: Musicians Don’t Live Long

Cyloop.com with a great reasion to enjoy music. Working with stereotypes and cliches is a good way to sympathize withe the viewer.

Film: Musik Im Blut - Konzerthaus Dortmund

A Symphony In Red by philharmonia Dortmund (Germany) with animated blood. High creative and emotional.

Film: NetCom - Dog & Girlfriend

An entertaining advertisement idea. Enjoy!

Film: Centraal Beheer Ambulance

Film: Brandt washing mashine - Shared apartment

Sex sells! Use it carefully, since we are overnewst but underinformed in our society.

Film: Nobody’s children foundation - Execution

Do you know where your childrens surf? To horrify your audience will get you the attention you need. Always!

More creative input

Get more ideas and all awarded advertisments at Cannes Lions. If you have enjoyed this post, you may want to subscribe to Knowtebook and get new input at first.

]]> http://www.knowtebook.com/most-stunning-awarded-advertisements-in-2008-1421.htm/feed Entertaining Advertisement Ideas http://www.knowtebook.com/entertaining-advertisment-ideas-1374.htm http://www.knowtebook.com/entertaining-advertisment-ideas-1374.htm#comments Sun, 21 Sep 2008 14:17:57 +0000 Knowtebook http://www.knowtebook.com/?p=1374 Advertisments do not have to be annoying and are more accepted when making fun. Their goal: get informed and entertained at the same time! There finish: more attention. Get some new ideas about what can be archieved.

orion Entertaining Advertisement Ideas

]]> http://www.knowtebook.com/entertaining-advertisment-ideas-1374.htm/feed The Most Stunning Viral Ad Campaigns Ever http://www.knowtebook.com/the-most-stunning-viral-ad-campaigns-ever-1331.htm http://www.knowtebook.com/the-most-stunning-viral-ad-campaigns-ever-1331.htm#comments Tue, 26 Aug 2008 09:45:52 +0000 Knowtebook http://www.knowtebook.com/?p=1331 Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. In short: The adverts or their story are so good that people choose to watch them. Learn from the best how to succeed in your next viral ad campaign.

(Please note that the stream is only working from 8 am to 11 pm at european time!)

Viral Inspiration

IKEA (Live!)

The leading actor Nils sits in an empty room and waits for the new Ikea catalog in September. You can contact Nils by email, phone or twitter. It is live!!

DEMO ABOVE

DOVE EVOLUTION

The clip was released under the slogan “No wonder our perception of real beauty is distorted”.

JOHN WEST SALMON

An unusual viral, it created more than 300 million views and has won ten awards.

NIKE

The soccer star Ronaldinho hits the crossbar no less than four times, without the ball touching the floor.

THE DARK NIGHT

Campaign results: Fans who believe in a real Gotham City, right down to electing city officials.

viral-marketing-batmen2 The Most Stunning Viral Ad Campaigns Ever


QUICKSILVER DYNAMITE SURFING

Surfing in a country without waves using dynamite.

SUBSERVIENT CHICKEN

Burger King viral campaign wich should be known to everybody!

subservientchicken The Most Stunning Viral Ad Campaigns Ever

STOLEN NASCAR

a website about tax promotes a theft of a Nascar and managed to get over $1 million views totally free within just a few days.

MARK ECKO TAGS AIRFORCE ONE: STILL FREE

Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.

Website:www.stillfree.com

AGENT PROVOCATEUR

Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie.

More interesting articles

More, More, More

If you cannot get enough try Share 2006 and if you find that another campaign needs to be added, please do not hesitate to contact us. Stay on top keeping the news and subscribe to Knowtebook!

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