More than 28,000 entries from 85 countries were competing in Cannes Lions 55th International Advertising Festival this year, making 2008 the biggest Festival to date. Learn from the best, gather ideas and trends for yourself and your next project. Especially, take a look at the strategy they have used to underline the message and to archieve their goal.

Photo by imjustincognito

Awarded Advertisements in 2008

Spot: Awareness test

Try to count the passes the white team makes, but wait… something is wrong there!

Spot: Nike Football - Take it to the next level

Nike isn’t ony a brand, it is a lovemark! An awesome nike branding by showing the best scenes of soccer/football (Full version). It is not about the effort, it is about the feeling they transmit.

Spot: Neo Sports Gas

Neo Sports used a great way to create a frame like a story for the upcoming game. Everybody will remember it the next time. Tension until the end.

Spot: CHILD POVERTY INDIFFERENCE AWARENESS House of Zezinho - Test

The contrast of 2 situations which can’t be bigger. Contrasts are used to point out the differences and to clear the view to the problem.

Film:Chevrolet Luv Dmax

A home made video was used to support the claim “making your own road” and to show the power of the engines. It also creates trust, because it can Chevrolet can save your life.

Film: Musicians Don’t Live Long

Cyloop.com with a great reasion to enjoy music. Working with stereotypes and cliches is a good way to sympathize withe the viewer.

Film: Musik Im Blut - Konzerthaus Dortmund

A Symphony In Red by philharmonia Dortmund (Germany) with animated blood. High creative and emotional.

Film: NetCom - Dog & Girlfriend

An entertaining advertisement idea. Enjoy!

Film: Centraal Beheer Ambulance

Film: Brandt washing mashine - Shared apartment

Sex sells! Use it carefully, since we are overnewst but underinformed in our society.

Film: Nobody’s children foundation - Execution

Do you know where your childrens surf? To horrify your audience will get you the attention you need. Always!

More creative input

Get more ideas and all awarded advertisments at Cannes Lions. If you have enjoyed this post, you may want to subscribe to Knowtebook and get new input at first.

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