business (RSS)

Mobile Web Marketing - Ten Mistakes you should be aware off

May 18, 2008 in business

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that. For starters, there are far more mobile devices than PCs (2.4 billion handsets were in circulation by mid-2006). In Europe alone, there are four times more handsets than PCs (in some countries, there are more handsets than people.)

Ten Mistakes in Mobile Web Marketing, a free eBook by dotMobi and mobiThinking.com, shows you ten of the most common examples of dotcom thinking, so you won’t repeat them.

ten-mistakes-in-mobile-marketing Mobile Web Marketing - Ten Mistakes you should be aware off

But beyond the numbers, the vast potential of the mobile web is also due to the way people think about and use their mobile devices:

  1. They’re always on.
  2. They’re always at hand.
  3. They’re always personal, rarely shared.

No other marketing medium can say any of these things much less all three.

Spread this KnowTe

Digg Del.icio.us Stumble Float Technorati Bump
Leave a comment!
Note: You can also use your free Gravatar avatar on Knowtebook! Please also read our Publishing Policy before posting.

Ja, ich möchte bei Kommentaren benachrichtigt werden!