how-to

Web Writing Techniques for Many Interest Levels

Nathan Wallace points out that clear, usable content is easily created by deliberating writing for many different levels of reader interest. Every person has a certain level of interest in every piece of information. A writer should help each reader (…)

Dynamic Websites on CD

Rob Smith explains how to bring your favorite dynamic website to your system, without the big WWW… at all.

photo credit: nataliej

Understand Search Results Pages

Most search engine results pages (SERPs) present information from a variety of sources, usually a human-based search engine, a crawler-based search engine, and a pay-for-placement (PFP) search engine. We’re even beginning to see shopping search engine results appear in “natural” (…)

Anti-Spam Guide für Webmaster

Spam-Emails überschwemmen das Internet. Um ihre Massenemails unter die Leute zu bringen, benutzen Spammer Adress-Datenbanken, die im Internet für teures Geld gehandelt werden. Oberstes Ziel im Anti-Spam-Kampf sollte es deswegen sein, mit seiner Emailadresse nicht in solchen Datenbanken aufzutauchen.

photo (…)

Effektive Werbe-E-Mails gestalten

Die Gestaltung ist ein signifikanter Bestandteil erfolgreicher E-Mail-Kampagnen. Das ergab eine Studie der Promio.net GmbH mit insgesamt 1400 Probanden, deren Nutzerverhalten von Werbe-Mails via Attention Tracking und Online-Befragung analyisiert wurde.

photo credit: Yandle

The Copyright Explained - A Full Guide

Copyright is a form of protection provided by the laws of the United States (title 17, U.S. Code) to the authors of “original works of authorship” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available (…)

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