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The Most Stunning Viral Ad Campaigns Ever

Knowtebook — Tue, 26 Aug 2008 09:45:52 +0000

Viral marketing (also called word-of-mouth marketing) and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. In short: The adverts or their story are so good that people choose to watch them. Learn from the best how to succeed in your next viral ad campaign.

(Please note that the stream is only working from 8 am to 11 pm at european time!)

Viral Inspiration

IKEA (Live!)

The leading actor Nils sits in an empty room and waits for the new Ikea catalog in September. You can contact Nils by email, phone or twitter. It is live!!

DEMO ABOVE

DOVE EVOLUTION

The clip was released under the slogan “No wonder our perception of real beauty is distorted”.

JOHN WEST SALMON

An unusual viral, it created more than 300 million views and has won ten awards.

NIKE

The soccer star Ronaldinho hits the crossbar no less than four times, without the ball touching the floor.

THE DARK NIGHT

Campaign results: Fans who believe in a real Gotham City, right down to electing city officials.

QUICKSILVER DYNAMITE SURFING

Surfing in a country without waves using dynamite.

SUBSERVIENT CHICKEN

Burger King viral campaign wich should be known to everybody!

STOLEN NASCAR

a website about tax promotes a theft of a Nascar and managed to get over $1 million views totally free within just a few days.

MARK ECKO TAGS AIRFORCE ONE: STILL FREE

Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.

Website:www.stillfree.com

AGENT PROVOCATEUR

Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie.

More, More, More

If you cannot get enough try Share 2006 and if you find that another campaign needs to be added, please do not hesitate to contact us. Stay on top keeping the news and subscribe to Knowtebook!

Inspirational Cross Cultural Webdesign - Volume #1: Asia

Knowtebook — Wed, 23 Jul 2008 09:52:14 +0000

Working international as a webworker means being flexibel in design habits. All of us have their own personal style when designing websites, but cultural habits get more and more important as well. For example Coke had once brought up an ad with women in bikinis and tried to sell the ad globally. You may can imagine that this was not be as successfull in the arabien countries as it was in western countries. So we have to take care of cultural habits and to localize design components. Lets take a look at some asian webdesign in this issue. We plan to cover some more countries during the next weeks to point out differences to be aware off.

Culture impact issues in general

In the first run we have to look at the culture issues that have an impact on cross cultural Webdesign.

Metaphors: Fundamental concepts communicated via words, images, sounds, and tactile experiences. Conceptsof pages, shopping carts, chatrooms, and blogs (Weblogs) are examples. The pace of metaphor invention and neologism will increase because of rapid development, deployment, and distribution through the Web.
Navigation: Movement through content and tools. Examples include dialogue techniques such as menus, dialogue boxes, control panels, icons, tool palettes, and windows.
Interaction: Input/output techniques, including feedback. Examples include the choices of keyboards, mice, pens, or microphones for input and the use of drag-and-drop selection/action sequences.
Appearance: Visual, auditory, and tactile characteristics. Examples include choices of colors, fonts, verbal style (e.g., verbose/lterse or informal/formal), sound cues, and vibration modes.

Example 1 - Colors

Bruce Arnold explains if you are aiming at global audiences it is worth remembering that colours have significant associations. White in many asian cultures is associated with death, in contrast to the black in many European cultures. Red means happiness in China, anger/danger in Japan and fife/creativity in India. Green and saffron yellow have particular associations in Islam and among Buddhist demographics. When you are in doubt which colorstyle to use, go for “CUTE” style rather than “cool” (and don’t be afraid of cuty characters either).

Traditional Design in smoth colors

Red and dark colors

Example 2 - Navigation

Design principles regarding website navigation (eg. assisting users to readily identify where they are, where they have been and where they might go) have a cross-cultural application. There are also differences in how people from different cultures read a page. Many read from left to right, top to bottom. Some read from right to left. Some read from bottom to top. In modern times, it has become increasingly common for these languages to be written horizontally, from left to right, with successive rows going from top to bottom, under the influence of European languages such as English.

Googles uniqe design differs in asian countries

Very playful and flashy

What is Mobile 2.0 ? Facts and Figures

Knowtebook — Sun, 01 Jun 2008 12:03:14 +0000

It’s absolutely necessary that more connections are made between the players in the web 2.0 sphere (a.k.a. next generation web apps & services) and what some Mobilists are calling mobile 2.0. What we mean by ‘mobile 2.0′ is another (r)evolution, already started, that will dramatically change the web and the mobility landscape that we currently know.

The idea is that the mobile web will become the dominant access method in many countries of the world, with devices that become more hybrid and networks that become more powerful - everywhere in the next decade to come. ReadWriteWeb has written a good article about the new Mobile 2.0 wave.

If you thought you are well known to the topic, Heike Scholz has made a cloud tag about the Mobile 2.0 and will show you some new perspectives.

Increase Your Readership by Creating A Mobile Version

Knowtebook — Tue, 06 May 2008 13:21:30 +0000

By this time there are more mobiles sold than people exist. The Market for mobile devices will highly increase during the next few years. So it is very important to distribute the content to increase your readership & conquer the mobile web!

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Mobile Design: Screen size trends for 2008+

Knowtebook — Sun, 04 May 2008 15:13:39 +0000

Morten Hjerde has compared some available and coming devices that could represent a trend. LG and Samsung seems to be partial to the 400 x 240 screen size. They have released several devices with this screen size the last year. Follow him up to an analysis of mobile screen size trends.